A versatile cream equals a smooth shave.

Our Shaving Cream is your best asset for a shave of unprecedented comfort. Made from natural ingredients, its texture allows the razor to glide effortlessly, while its advanced formula is delicate on your skin.

The fragrance is crisp and herbaceous, with pine, sage, and juniper notes.

Recyclable tubes made using 50% ocean-bound plastic, reducing environmental pollution.

Learn more about our use of ocean-bound plastic here.

Complete your shaving routine with our Aftershave Balm or Aftershave Splash. 

Note: sensitive skins will benefit from our Shaving Oil before applying the Shaving Cream.

View our tutorial for a quick morning shave here.

Volume: 120 ml / 4.1 fl. oz.

A superb post-shave salve.

***UPGRADED SIZE - Our Aftershave Balm is back is a 65 ml packaging!***

Formulated with jojoba oil and cocoa butter, our balm is soothing and infuses moisture after shaving. Its rich texture combined with healing properties is quick to absorb, leaving your skin velvety and replenished.

The fresh herbal fragrance of pine, sage and juniper.

Recyclable tubes made using 45% ocean-bound plastic, directly reducing environmental pollution.

Learn more about our use of ocean-bound plastic here.

Check out our Shaving Soap and Shaving Cream for the full routine.

View our tutorial for a quick morning shave. 

Volume: 65 ml / 2.19 fl. oz.

A classic barbershop ambiance in your shaving regimen.

Composed of shea and cocoa butter, our Shaving Soap is inspired by the Italian tradition of soft shaving soaps. It picks up quickly on the Shaving Brush - and when using a Shaving Bowl or mug - it will build into a rich and long-lasting lather. It will nurture the skin while providing a perfect shave.

The fresh herbal fragrance of pine, sage and juniper.

Complete your shaving routine with our Aftershave Balm or Aftershave Splash. 

Note: sensitive skins will benefit from our Shaving Oil before applying the Shaving Soap.

Weight: 120 g / 4.9 oz.

Old-school charm meets wholesome elements.

Inspired by our grandfather’s apothecary, our splash combines numerous beneficial effects as well as an invigorating finale. Witch hazel extract brings astringency which helps close up pores; aloe extract and vegetable glycerine moisturize the skin. Bee propolis extract is added for its anti-inflammatory and healing properties.

Classic fragrance of vetiver, lime peel, and juniper.

Start your shaving routine with our Shaving Cream or Shaving Soap. 

Note: sensitive skins will benefit from using our Shaving Oil prior to shaving.

Volume: 100 ml / 3.4 fl. oz.

The regular shaver’s companion.

Our Shaving Oil is meant to improve shaving for sensitive skin. Its formulation of vegetable oils creates extra protection between the blade and razor, allowing the latter to glide evenly. The skin is left less irritated, which means more comfort.

The fresh, herbal fragrance of pine, sage, and juniper.

Complete your shaving routine with our Shaving Cream or Shaving Soap.

Finish off with our Aftershave Balm or Aftershave Splash. 

View our tutorial for a quick morning shave. 

Volume: 30 ml / 1 fl. oz.

Our shaving care essentials!

• Shaving Oil - 7 ml / 0.24 fl. oz.
• Shaving Cream - 30 ml / 1 fl. oz.
• Aftershave Balm - 15 ml / 0.5 fl. oz.
• Aftershave Splash - 7 ml / 0.24 fl. oz.

These are generous sizes for a test run, allowing for a few weeks of regular use.

The containers are easily reusable for travel.

View our tutorial for a quick morning shave here.

Indulge with our full set for shaving care.

In this deluxe box, you will find the GROOM staple shaving products, as well as heirloom tools for an extraordinary shave.

Contains 7 items:

• Shaving Oil - 15 ml / 0.5 fl. oz.
• Shaving Cream - 120 ml / 4.1 fl. oz.
• Aftershave Balm - 50 ml / 1.7 fl. oz.
• Aftershave Splash - 15 ml / 0.5 fl. oz.
• Shaving Brush - beechwood handle from an FSC-certified forest, natural horse-hair bristles
• 3-piece Safety Razor - chrome-plated brass hardware, dyed beechwood handle from an FSC-certified forest
• Parker 5-Blade Spare Pack.

These are generous sizes that will allow many months of regular use. 

Do you dare curl up the tips of the 'stache?

Our unique and long-refined formula provides the much sought-after qualities of a premium-grade moustache wax: pliability, ease of application and exceptional hold, with nourishing and moisturizing ingredients such as shea butter and a light scent of pine and beeswax.

Moustache Comb and Moustache Scissors, other essentials for moustache maintenance!

Volume: 15 ml / 0.5 fl. oz. 

A bold, quality shave comes from a perfectly crafted razor.

Classic and timeless single-blade design. Allows shaving of exceptional comfort and precision.

The chrome-plated brass frame grants a luxurious weight to the razor, ensuring its durability. The dyed beechwood handle - made from FSC-certified wood - features a fine grain and guarantees a steady grip.

Compatible with all standard safety razor blades.

Includes one blade.

Click here to learn more about safety razors.

View our tutorial for a quick morning shave here.

A striking wet-shaving accoutrement.

Click here for more information on the shaving brush.

Try out the popular Merkur 33C Classic Safety Razor.

German razor of outstanding quality. The classic closed comb model comes with a brand new blade.

Click here to learn more about safety razors. 

View our tutorial for a quick morning shave here.

Refined, functional, handcrafted.

Ceramic bowl uniquely devised for your shaving needs. Nuanced to improve the execution of your shaving brush: perfect width and depth, raised bottom, dimple on the side for resting your shaving brush and ergonomic handling. The GROOM logo adorns the boundary of the bowl.

Whichever your preference - Shaving Cream or Shaving Soap - this bowl will accommodate and complement.

This project was developed with the talented ceramist Hugo Didier; this bowl is 100% Canadian-made.

Like a soft cloud of comfort and warmth.

The GROOM Shaving Towel aligns with our company values, offering outstanding performance and sustainable sourcing. It’s made from 100% organic cotton.

This towel of exceptional softness, with enormous absorbing power, will soak up warm water and retain its heat, making it perfect for a shave. Its luxurious feel confirms it as an ideal piece for any distinguished bathroom.

Machine washable in cold water, tumble dry on a regular setting.

A generously sized towel responsibly made in India.

Display your well-crafted safety razors and brushes.

A universal stand for your shaving brush and razor. Matches with the majority of shaving brushes, safety and cartridge razors.

Safety Razor and Shaving Brush not included. 

A barber-grade tool for your Dopp kit.

Stainless steel, professional-grade scissors. Be it for your moustache, beard, eyebrow or nose; this is a tool you can trust. 

These scissors were tailored to cut the thickest of hair efficiently. They will serve you well for many years (you can probably leave them as a part of the inheritance.) 

Easy care, rust-resistant.

Try our Moustache Wax, a moustache care essential.

Try out the supremely sharp Feather Spare Blades.

Spare-blade pack from the renowned Feather brand. Each pack features 10 extra-sharp blades suitable for all double-edge safety razors. In addition, each blade is ideal for 2-5 shaves, depending on your beard type.

Made in Japan.

For a complete GROOM ritual, use the blade in the Safety Razor with Shaving Cream or Shaving Soap. Then, complement your ritual with your favourite Aftershave Balm or Splash. 

Click here to learn more about safety razors.

View our tutorial for a quick morning shave. 

Stainless Steel from Sandvik of Sweden.

Spare-blade pack from Parker. Each pack features 5 blades suitable for all double-edge safety razors.

For a complete GROOM ritual, use the blade in the Safety Razor with Shaving Cream or Shaving Soap. Then, complement your ritual with your favourite Aftershave Balm or Splash. 

Click here to learn more about safety razors.

View our tutorial for a quick morning shave. 

Handmade, small, strong!

A perfect comb by Kent for facial hair. A moustachioed's best friend.

Made from wood-derived cellulose acetate, hand-polished in England.

Check out our Moustache Scissors, Beard Oil and Beard Balm for a tidy moustache.

No such thing as too many white tees.

Our new t-shirts might turn out to be just perfect :

• Certified organic cotton

• Handmade AND union-made in The Eastern Townships, Quebec

• Wonderfully soft

Before being another merch t-shirt, GROOM apparel is first and foremost extremely well-made, durable and comfortable.

And because no one likes to be a walking billboard, we made our logo quite discreet. 

Straight cut, true to size.

Also available in black.

No such thing as too many black tees.

Our t-shirts might turn out to be just perfect :

• Certified organic cotton

• Handmade AND union-made in the Eastern Townships, Quebec

• Wonderfully soft

Before being another merch t-shirt, GROOM apparel is first and foremost extremely well-made, durable and comfortable.

And because no one likes to be a walking billboard, we made our logo quite discreet. 

Straight cut, true to size.

Also available in white.

The unmatched comfort of GROOM, now in a crewneck!

Let yourself be wrapped up in pure comfort - quite literally - with the GROOM crewneck, available in VERY limited quantities!

(Honestly, there's only about 20 of them, all sizes combined.)

Before being another merch t-shirt, GROOM apparel is first and foremost extremely well-made, durable and comfortable.

Handmade and union-made in from organic cotton, right here in the Eastern Townships, QC.

Be warned: you will want to wear this every day! :)

Nicolas is 5'10'' and wears M.

Straight cut, true to size.