In an industry where trends are replaced faster than they are made, our commitment is to meet the growing demand for products of superior quality and ethical origin. 

Since 2013, we have been dedicated to developing our signature formulas using carefully selected, eco-friendly, natural ingredients. Our inspiration stems from the rich tradition of men’s grooming, nourished by scientific innovation in body care.

We take pride in manufacturing our products in-house at our Montreal workshop, with thorough attention to detail. This is why we are confident in guaranteeing the exceptional efficacy of all our products. 

At GROOM, we believe authenticity and simplicity are the best expressions of elegance.


"The inconspicuous artisan of your well-being"

Happiness is the sum of small things, beginning with a state of comfort. To help you achieve this, we created a line of superior quality products, consisting of sound and ethical ingredients.

To embody the helping hand our products offer, we chose the emblem of a lobby boy (called groom in French), who was the concierge-in-training from luxurious hotels of bygone days.

Wearing his traditional suit and hat, he was at your service from the moment you checked into the hotel. He was the extension of the concierge’s hand, making sure you were always content. His devotion and vigilance made sure you remained comfortable at all times. He was the inconspicuous artisan of your well-being.

For us, the "groom" evokes the sense of elegance from a famed era in men’s fashion. At GROOM, he represents the services our products perform for you daily.

Our Commitment

At GROOM we are committed to making our decisions by keeping in sight their environmental impact. This shows through our choice of ingredients and suppliers, and globally in our long-term goals.


In our industry, the choice of ingredients has a huge impact. They are the heart and soul of our products and the raw material for every thing we do.
Find out more about the ingredients featured in our products here.

Local and ethical supplies

Since March 1st, 2021, GROOM is certified Plastic Negative! This certification allows us to officially claim that for every plastic component used in our packaging or operations, twice its weight in plastic pollution is taken out of the environment by our partner, rePurpose Global.

At all times and whenever possible, we foster local suppliers for our raw material, containers, accessories and supplies. All our containers are manufactured in North America; the same goes for our labels and shipping supplies. Our service providers also are Canadian businesses.
Whenever possible we select compostable or recyclable materials for our different supplies.

Let’s not stop there

We are constantly on the lookout for new ways to improve our eco-score. Our goal is for GROOM to be a company with a positive environmental impact, and we intend to implement new initiatives as we grow.