Enjoy the subtle scent and all-day protection of a no-nonsense deodorant.

Performant, easy to wear, goes on clean… and natural! We spent months perfecting this exceptional product.

Ditch aggressively scented deodorants and antiperspirants with aluminum salts. Our deodorant merges castor bean extracts to combat odours with tapioca starch extracts to absorb moisture. Carnauba wax and shea butter nourish your skin while preserving a dry finish.

Elegantly scented with juniper and slightly peppery eucalyptus.

Start your cleaning regimen with our Rhassoul Soap or Moisturizing Shower Gel.

Free of aluminum salts, baking soda, petroleum derivatives and parabens.

Weight: 75g / 2.64 oz. or 21 g / 0.74 oz.

Learn more about our Deodorant Stick in this video (0 min. 58 sec.)

Sharp design, bold mission.

This is the refillable applicator for our Deodorant Stick refill.

Made in Canada, the refillable Kiima deodorant applicator is designed with a unique mechanism allowing a 100% plastic-free experience. Its smooth, rounded corner enable a comfortable, intuitive application.

The design allows for optimal use of the deodorant, so you can enjoy your favourite deodorant to the last gram.

Join the Kiima movement and reduce your waste footprint today.

Choose between our two options : applicator only, or applicator and GROOM Deodorant Stick refill, scented with sage, eucalyptus and cedar.

Free of aluminum salts, baking soda, petroleum derivatives and parabens.

Start your cleaning regimen with our Rhassoul Soap or Moisturizing Shower Gel.

Learn more about our Deodorant Stick in this video (0 min. 58 sec.)

Enjoy the subtle scent and all-day protection of a no-nonsense deodorant.

This is the refill of our outstanding Deodorant Stick for the Kiima applicator. This item cannot be used without the applicator.

Performant, easy to wear, goes on clean… and natural! We spent months perfecting this exceptional product.

Ditch aggressively scented deodorants and antiperspirants with aluminum salts. Our deodorant merges castor bean extracts to combat odours with tapioca starch extracts to absorb moisture. Carnauba wax and shea butter nourish your skin while preserving a dry finish.

Enjoy this refill version of our customer-favourite deodorant, allowing you to reduce your plastic footprint.

Elegantly scented with juniper and slightly peppery eucalyptus.

Free of aluminum salts, baking soda, petroleum derivatives and parabens.

Start your cleaning regimen with our Rhassoul Soap or Moisturizing Shower Gel.

Learn more about our Deodorant Stick in this video (0 min. 58 sec.)

Show your face the love it deserves.

Our Purifying Face Wash was specifically designed for daily use. Its signature formula features effective yet gentle cleansing agents, such as volcanic clay.

With the desire to make this a self-standing product, we carefully selected natural key ingredients and raised the bar: barley and jojoba extracts offer a soothing and moisturizing touch, protecting the skin's natural hydration.

Use our Mattifying Face Moisturizer to complete the routine. 

A light scent of pine and cedar.

For all skin types.

Volume : 120 ml / 4.05 fl. oz. 

Learn more about our Face Wash in this video (1 min 28 sec):

Our soap bars are perfect. Believe it or not, they're even better as a pack!

Our traditional soap enriched with shea butter are amazing: gentle on the skin, long-lasting and wonderfully scented. Save a few bucks while discovering them in a pack!

Cold-saponified, our soap acts gently on the skin, making your ritual all the more comfortable.

You will find in this pack:

- 1 x Rhassoul Soap 140 g - scent of cedar and sandalwood, enriched with Moroccan clay

- 1 x Forest Soap 140 g - scent of fresh fir and citrus, with ground fir needles for texture

- 1 x Arabica Soap 140 g - scent of bitter orange and eucalyptus, with espresso grounds for exfoliation

Naturally rich in glycerin due to their saponification process, our soap bars are over-greased with shea butter to give them moisturizing properties.

See our other shower essentials:  Fortifying Shampoo and Purifying Face Wash.

A zesty fragrance and an espresso grounds scrub. Wake up beautiful with our Arabica Soap.

Our traditional soap enriched with shea butter is here, enhanced with a coffee scrub!

Cold-saponified, our soap acts gently on the skin, making your ritual all the more comfortable.

You will find in our Arabica Soap a light exfoliation from espresso coffee grounds collected from a Mile End café.

Naturally rich in glycerin due to its saponification process, our soap bars are over-greased with shea butter to give them moisturizing properties.

Refreshing fragrance of eucalyptus, bitter orange and coffee.

140 g

See our other shower essentials:  Fortifying Shampoo and Fortifying Conditioner.

A patch of boreal forest in your shower.

Our traditional cold-processed soap meets northern woodlands. The result is a hard bar of soap speckled with ground fir needles for gentle exfoliation.

The gentlest soaps come from cold-process saponification, which preserves the glycerine naturally present in the ingredients. Here, however, we boost the caring effect on your skin by surfatting our soap with highly nourishing shea butter.

Fir resin was added to our formulation to improve the bar’s hardness and initiate an olfactory journey to the distant wild.

Mesmerizing scent of coniferous trees.

Ramp up your shower essentials with our Fortifying Shampoo and Fortifying Conditioner.

Weight: 140 g / 4.9 oz. 

Watch this video to learn more about our Foret Soap (1min 55sec).

A beautifully scented soap enriched with volcanic clay.

Our Rhassoul Soap is crafted following the true tradition of soap-making.

It is generated through a cold-saponification process and superfatted with shea butter. This means once the prominent butter and oils are saponified, we add shea butter to the mix, giving the end product a superior moisturizing and soothing effect.

Our formulation is enriched with Moroccan volcanic clay, called “rhassoul.” Since antiquity, this clay has been renowned and much sought after for its deep cleansing effect without being intrusive on the skin.

Mesmerizing fragrance based on cedarwood and sandalwood.

Ramp up your shower essentials with our Fortifying Shampoo and Fortifying Conditioner

Weight: 140 g / 4.9 oz.

Softening power and exhilarating scent for your daily delight.

Our Moisturizing Shower Gel cleans and pampers your skin in one stroke. Its recipe features jojoba and aloe extracts that rejuvenate your skin's natural hydration, leaving it velvety and replenished from the moment you step out of the shower. 

The blend of mild and biodegradable surfactants distribute a rich lather, whether you wash with your bare hands, a puff or our "Rock Island Wool" Sea Sponge.

As with all GROOM products, we pack a punch in this concentrated formula; a little goes a long way! 

Cedarwood, lime and eucalyptus fragrance for an unparalleled experience. 

Volume: 240 ml / 8.1 fl.oz. or 475ml / 16 fl. oz.

Feather-light, shine reducing, daily comfort.

Our Mattifying Face Moisturizer was specifically designed to deliver instant comfort. A selection of superior quality ingredients makes the base of this light cream, infused with innovative ingredients for an outstanding experience:

• Moringa butter and red algae extract: for a powerful moisturizing effect

• Barley starch: reduces shine for a natural-looking mattifying effect

• Beeswax and jojoba extracts: which adapt to surrounding conditions and seasonal changes.

Add to this a Beta-glucan polysaccharide complex that stimulates collagen production, improving your skin's natural elasticity and hydration.

Start your routine with our Purifying Face Wash.

A light scent of pine and cedar.

Volume: 60 ml / 2 fl. oz. 

Dry and chapped lips, begone!

A clean and waxy lip balm with a matte finish. Protect your kisser from the daily aggressions of cold air and hot sun.

Featuring a carefully-refined formula, our lip balm goes on clear with a matte finish, so it’s easy to use without fuss at any moment. In addition, its waxy texture is non-greasy and stands well for temperature changes.

Compact size in a twist-up tube made from 35% post-consumer plastic.

And there are other hydrating goodies you might want to check out, such as our Mattifying Face Moisturizer and Beard Balm! 

Light, woody aroma reminiscent of wintergreen.

Volume: 4.25 g / 0.15 oz.

The perfect hand soap for every moment.

The GROOM Hand Soap gives your hands the royal treatment at every wash.

Made from soft and biodegradable surfactants and a gentle exfoliant derived from bamboo, it cleans gently and removes dead skin cells. Aloe extracts help protect your hands’ natural hydration, leaving them soft and comfortable.

Its signature scent of citrus zest, coriander and rosemary evokes cleanliness, suitable for use in the bathroom and the kitchen.

Complete your hand care routine with our Hand Repair Cream.

Volume: 500 ml / 16.9 fl. oz.

Say yes to comfort and no to greasy paws.

This might be the only hand cream you will ever want to use.

Finding the right-hand cream is tricky. Too rich tends to feel greasy; too light doesn’t complete the job.

Breaking news: we have found that perfect balance. You will be able to soothe dryness deeply AND grab your phone (or tools), unfearful of slippy hands.

To achieve this feat, we called on the intense moisturizing power of moringa butter. Its texture is lightened up with beeswax and jojoba extracts to leave your skin supple and moisturized (and no caveat).

Our key ingredient extracted from barley acts as a unique, final touch, infusing the blend with reparative and soothing properties.

A fresh scent of citrus zest, coriander seeds and rosemary.

Complement your routine with our Purifying Face Wash and Mattifying Face Moisturizer. 

Volume: 60 ml / 2 fl. oz. 

State-of-the-art active components from green chemistry.

Performant, easy to wear, goes on clean! Our innovative formula packs a triple action on sweat thanks to powerful natural extracts:

• Horsetail plant and sage - acting on sweat glands to reduce perspiration at the source

• Probiotics - fighting bacteria on your skin that cause odours

• Castor beans - to mask eventual odours

To reduce waste, the 60 ml Spray bottle is refillable. 

Start your cleaning regimen with our Rhassoul Soap or Moisturizing Shower Gel. 

Elegantly scented with tea tree, cedarwood and eucalyptus.

Free of aluminum salts, baking soda, petroleum derivatives and parabens.

Volume: 60 ml / 2 fl. oz. (Spray)
or 120 ml / 4 fl. oz. (Refill)

Indulge with our full set for body care!

In this deluxe box, you will find the GROOM staple body products, as well as a luxurious Sea Sponge.

The kit is composed of 9 items:

• Moisturizing Shower Gel - 240 ml
• Deodorant Spray - 60 ml
• Deodorant Stick - 75 g
• 2 x Rhassoul Soap - 140 g
• Fortifying Shampoo - 30 ml
• Fortifying Conditioner - 30 ml
• Lip Balm - 4.5 g
• Sea Sponge "Rock Island Wool" - high grade, harvested sustainably. 

These are generous sizes that will allow a few months of regular use.

The containers are easily reusable for travel.

The essentials for body and skincare!

This little box features our skincare products to feel what GROOM is all about.

Ideal to explore what all the hype with our skincare line is all about and just perfect to put in your suitcase.

This set features:

• Moisturizing Shower Gel - 30 ml
• Stick Deodorant - 21 g
• Purifying Face Wash - 30 ml
• Mattifying Face Moisturizer - 15 ml
• Rhassoul Soap - 70 g

These are generous sizes for a test run, allowing for a few weeks of regular use.

The containers are easily reusable for travel.

Discover the range of GROOM’s body care products!

This set features the essentials for an exceptional experience every day.

This kit is composed of 6 items: 

- Moisturizing Shower Gel - 240 ml
- Deodorant Spray - 60 ml
- Deodorant Stick - 21 g
- Rhassoul Soap - 145 g
- Fortifying Shampoo - 30 ml
- Fortifying Conditioner - 30 ml

These are generous sizes that will allow a few months of regular use. 

The containers are easily reusable for travel.

Heads up - you are never going back to plastic puffs.

Sea sponges have been prized since time immemorial for use in body care. Discover their exceptional properties, which pair intuitively with GROOM products, such as our Moisturizing Shower Gel or Rhassoul Soap.

Sea sponges are ranked according to their grade, and ours are Rock Island Wool, among the very finest. They are harvested sustainably off the coast of Florida, in the Gulf of Mexico.

Surprisingly stiff and light when dry, just dab a bit of water and they return to life, becoming remarkably soft and absorbent. In addition to providing a fantastic lather, they gently exfoliate the skin. 

A barber-grade tool for your Dopp kit.

Stainless steel, professional-grade scissors. Be it for your moustache, beard, eyebrow or nose; this is a tool you can trust. 

These scissors were tailored to cut the thickest of hair efficiently. They will serve you well for many years (you can probably leave them as a part of the inheritance.) 

Easy care, rust-resistant.

Try our Moustache Wax, a moustache care essential.

No such thing as too many white tees.

Our new t-shirts might turn out to be just perfect :

• Certified organic cotton

• Handmade AND union-made in The Eastern Townships, Quebec

• Wonderfully soft

Before being another merch t-shirt, GROOM apparel is first and foremost extremely well-made, durable and comfortable.

And because no one likes to be a walking billboard, we made our logo quite discreet. 

Straight cut, true to size.

Also available in black.

No such thing as too many black tees.

Our t-shirts might turn out to be just perfect :

• Certified organic cotton

• Handmade AND union-made in the Eastern Townships, Quebec

• Wonderfully soft

Before being another merch t-shirt, GROOM apparel is first and foremost extremely well-made, durable and comfortable.

And because no one likes to be a walking billboard, we made our logo quite discreet. 

Straight cut, true to size.

Also available in white.

The unmatched comfort of GROOM, now in a crewneck!

Let yourself be wrapped up in pure comfort - quite literally - with the GROOM crewneck, available in VERY limited quantities!

(Honestly, there's only about 20 of them, all sizes combined.)

Before being another merch t-shirt, GROOM apparel is first and foremost extremely well-made, durable and comfortable.

Handmade and union-made in from organic cotton, right here in the Eastern Townships, QC.

Be warned: you will want to wear this every day! :)

Nicolas is 5'10'' and wears M.

Straight cut, true to size.