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A fresh take on men’s care

GROOM invites you to discover elevated men’s care products. Tour our signature collections for skin care, beard care, shaving, hair or body care, and feel the difference for yourself.


Committing to more ethical, eco-conscious practices.

Aware of the impact of our choices, we take each of business decision with its environmental impact in mind. Ethical and nature-derived ingredients, packaging material, shipping supplies: learn about our commitment to greener practices.

our commitment

Handmade with heart

GROOM is above all a small team of dedicated people undertaking the whole fabrication process. From designing our signature products to making them in small batches, everything is performed in our workshop located in Montreal, Canada.

our mission

Quality celebrated by professionals from coast to coast

Hundreds of retailers and hair professionals rely on GROOM on a daily basis. Visit our interactive store locator to find the closest from your home.

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