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Beard Oil
Universal beard care. Recommended for all beard types.
Explore our 3 signature scents, as well as our 10-year anniversary, limited-edition scent: ATLAS - Cypress & Vetiver.
Our Beard Oil is a careful blend of high-quality, light oils. Quickly absorbed by the hair and skin, it softens and nourishes the hair, moisturizes the skin underneath and soothes dandruff and itchiness.
Enjoy a full care routine with our Beard Wash, our leave-in Beard Conditioner, or our deeply nourishing Beard Balm.
See our tutorial for an exceptional beard here.
Volume: 30 ml / 1 fl. oz. or 60 ml / 2 fl. oz.
Beard Wash
Cleanse thy mighty beard.
Our Beard Wash is a shampoo that has been created especially for regular use for your beard and face. It is gentler than regular shampoo, shower gel, and body wash or soap, all of which will dry out and damage your beard. Our formula combines conditioning properties with a cooling, minty effect.
Pine, juniper, lime and clary sage fragrance.
Recommended for medium to large beards.
To take good care of your beard, check out our Beard Oil and our Beard Balm.
See our tutorial for an exceptional beard here.
Volume: 250 ml / 8.45 fl. oz. or 500 ml / 16.9 fl.oz.
Find out more about the Beard Wash in this video (0min 32 sec):
Fortifying Shampoo
Rejuvenating, hassle-free hair love.
Accommodated for all hair types, our gentle and natural shampoo lathers generously and smells phenomenal - it’s a treat for the senses. Its fortifying key ingredients provide body and softness to the hair. This is a difference you will see (and feel!) from day one.
We have added rice-protein extracts to our coconut and sugar-cane base, allies of your hair. Fine clay brings a tender cleansing action, while jojoba and aloe extracts infuse a moisturizing effect.
This is concentrated gel, and a small amount is all you need. And it pairs perfectly with our Fortifying Conditioner!
Light and fresh scent of citrus zest and garden herbs.
Free of SLS, silicones, parabens and quats.
Volume: 240 ml / 8.1 fl. oz. or 475ml / 16 fl. oz.
Learn more about our Fortifying Shampoo and Conditioner in this video (1 min. 01 sec.)
Moisturizing Shower Gel
Softening power and exhilarating scent for your daily delight.
Our Moisturizing Shower Gel cleans and pampers your skin in one stroke. Its recipe features jojoba and aloe extracts that rejuvenate your skin's natural hydration, leaving it velvety and replenished from the moment you step out of the shower.
The blend of mild and biodegradable surfactants distribute a rich lather, whether you wash with your bare hands, a puff or our "Rock Island Wool" Sea Sponge.
As with all GROOM products, we pack a punch in this concentrated formula; a little goes a long way!
Cedarwood, lime and eucalyptus fragrance for an unparalleled experience.
Volume: 240 ml / 8.1 fl.oz. or 475ml / 16 fl. oz.
Deodorant Stick
Enjoy the subtle scent and all-day protection of a no-nonsense deodorant.
Performant, easy to wear, goes on clean… and natural! We spent months perfecting this exceptional product.
Ditch aggressively scented deodorants and antiperspirants with aluminum salts. Our deodorant merges castor bean extracts to combat odours with tapioca starch extracts to absorb moisture. Carnauba wax and shea butter nourish your skin while preserving a dry finish.
Elegantly scented with juniper and slightly peppery eucalyptus.
Start your cleaning regimen with our Rhassoul Soap or Moisturizing Shower Gel.
Free of aluminum salts, baking soda, petroleum derivatives and parabens.
Weight: 75g / 2.64 oz. or 21 g / 0.74 oz.
Learn more about our Deodorant Stick in this video (0 min. 58 sec.)
Mattifying Face Moisturizer
Feather-light, shine reducing, daily comfort.
Our Mattifying Face Moisturizer was specifically designed to deliver instant comfort. A selection of superior quality ingredients makes the base of this light cream, infused with innovative ingredients for an outstanding experience:
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Moringa butter and red algae extract: for a powerful moisturizing effect
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Barley starch: reduces shine for a natural-looking mattifying effect
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Beeswax and jojoba extracts: which adapt to surrounding conditions and seasonal changes.
Add to this a Beta-glucan polysaccharide complex that stimulates collagen production, improving your skin's natural elasticity and hydration.
Start your routine with our Purifying Face Wash.
A light scent of pine and cedar.
Volume: 60 ml / 2 fl. oz.
Trial Kit - Beard Care
Our essentials for beard care!
Perfect for introducing our line or for slipping into the travel bag.
The kit is composed of 5 items:
- Beard Oil CONIFER - Bergamot & Lavender - 7 ml / 0.24 fl. oz.
- Beard Oil SANDALWOOD - Tobacco & Spices - 7 ml / 0.24 fl. oz.
- Beard Oil CITRUS - Herbs & Sea - 7 ml / 0.24 fl. oz.
- Beard Balm CONIFER - Bergamot & Lavender - 15 ml / 0.5 fl. oz.
- Beard Wash - 30 ml / 1 fl. oz.
These are generous sizes for a test run, allowing for a few weeks of regular use.
The containers are easily reusable for travel.
See our tutorial for an exceptional beard here.
Deodorant Stick Refill
Enjoy the subtle scent and all-day protection of a no-nonsense deodorant.
This is the refill of our outstanding Deodorant Stick for the Kiima applicator. This item cannot be used without the applicator.
***SCHEDULED BACK IN STOCK END OF MARCH. Be notified of its return by sending us a short message here!***
Performant, easy to wear, goes on clean… and natural! We spent months perfecting this exceptional product.
Ditch aggressively scented deodorants and antiperspirants with aluminum salts. Our deodorant merges castor bean extracts to combat odours with tapioca starch extracts to absorb moisture. Carnauba wax and shea butter nourish your skin while preserving a dry finish.
Enjoy this refill version of our customer-favourite deodorant, allowing you to reduce your plastic footprint.
Elegantly scented with juniper and slightly peppery eucalyptus.
Free of aluminum salts, baking soda, petroleum derivatives and parabens.
Start your cleaning regimen with our Rhassoul Soap or Moisturizing Shower Gel.
Learn more about our Deodorant Stick in this video (0 min. 58 sec.)
Purifying Face Wash
Show your face the love it deserves.
Our Purifying Face Wash was specifically designed for daily use. Its signature formula features effective yet gentle cleansing agents, such as volcanic clay.
With the desire to make this a self-standing product, we carefully selected natural key ingredients and raised the bar: barley and jojoba extracts offer a soothing and moisturizing touch, protecting the skin's natural hydration.
Use our Mattifying Face Moisturizer to complete the routine.
A light scent of pine and cedar.
For all skin types.
Volume : 120 ml / 4.05 fl. oz.
Learn more about our Face Wash in this video (1 min 28 sec):
Forêt Soap
A patch of boreal forest in your shower.
Our traditional cold-processed soap meets northern woodlands. The result is a hard bar of soap speckled with ground fir needles for gentle exfoliation.
The gentlest soaps come from cold-process saponification, which preserves the glycerine naturally present in the ingredients. Here, however, we boost the caring effect on your skin by surfatting our soap with highly nourishing shea butter.
Fir resin was added to our formulation to improve the bar’s hardness and initiate an olfactory journey to the distant wild.
Mesmerizing scent of coniferous trees.
Ramp up your shower essentials with our Fortifying Shampoo and Fortifying Conditioner.
Weight: 140 g / 4.9 oz.
Watch this video to learn more about our Foret Soap (1min 55sec).
Introduction Set - Beard Care
Discover the range of our beard line!
This set features the essentials for a healthy beard and face, as well as our handsome Pocket Comb.
Contains 5 items:
- Beard Oil CONIFER - Bergamot & Lavender - 15 ml / 0.5 fl. oz.
- Beard Oil SANTAL - Tobacco & Spices - 15 ml / 0.5 fl. oz.
- Beard Oil CITRUS - Herbs & Sea - 15 ml / 0.5 fl. oz.
- Beard Wash - 250 ml / 8.45 fl. oz.
- Pocket Comb - hand-polished from cellulose acetate.*
See our tutorial for an exceptional beard.
Face Serum
Premium ingredients working for your premium face.
Behold GROOM's very best skincare product! Our serum relies on powerful ingredients to deeply revitalize your skin. Its light texture makes its application a breeze, leaving a smooth, matte finish.
Uncover the benefits of our signature complex made of rare plant extracts:
- reishi extracts: act on skin's firmness and fights off crow's feet and dark spots;
- Novoretin: a natural alternative to retinol, for a reknowned anti-ageing effect;
- hyalluronic acid complex: two disctinct types of hyalluronic acids work to maintain optimal hydration levels through all layers of your skin.
Use this serum as a stand-alone and enjoy its intense moisturizing effect, or harness its ultra-quick absorbing power to maximize the perks of your skincare routine. In this instance, apply before your moisturizer.
For optimal results, build your tailored routine with our skincare line: Purifying Face Wash, Mattifying Moisturizer and Face Exfoliator.
A light scent of juniper and rosemary.
Volume: 30 ml / 1 fl. oz.
Hand Wash
The perfect hand soap for every moment.
The GROOM Hand Soap gives your hands the royal treatment at every wash.
Made from soft and biodegradable surfactants and a gentle exfoliant derived from bamboo, it cleans gently and removes dead skin cells. Aloe extracts help protect your hands’ natural hydration, leaving them soft and comfortable.
Its signature scent of citrus zest, coriander and rosemary evokes cleanliness, suitable for use in the bathroom and the kitchen.
Complete your hand care routine with our Hand Repair Cream.
Volume: 500 ml / 16.9 fl. oz.
Hand Repair Cream
Say yes to comfort and no to greasy paws.
This might be the only hand cream you will ever want to use.
Finding the right-hand cream is tricky. Too rich tends to feel greasy; too light doesn’t complete the job.
Breaking news: we have found that perfect balance. You will be able to soothe dryness deeply AND grab your phone (or tools), unfearful of slippy hands.
To achieve this feat, we called on the intense moisturizing power of moringa butter. Its texture is lightened up with beeswax and jojoba extracts to leave your skin supple and moisturized (and no caveat).
Our key ingredient extracted from barley acts as a unique, final touch, infusing the blend with reparative and soothing properties.
A fresh scent of citrus zest, coriander seeds and rosemary.
Complement your routine with our Purifying Face Wash and Mattifying Face Moisturizer.
Volume: 60 ml / 2 fl. oz.
Rhassoul Soap
A beautifully scented soap enriched with volcanic clay.
Our Rhassoul Soap is crafted following the true tradition of soap-making.
It is generated through a cold-saponification process and superfatted with shea butter. This means once the prominent butter and oils are saponified, we add shea butter to the mix, giving the end product a superior moisturizing and soothing effect.
Our formulation is enriched with Moroccan volcanic clay, called “rhassoul.” Since antiquity, this clay has been renowned and much sought after for its deep cleansing effect without being intrusive on the skin.
Mesmerizing fragrance based on cedarwood and sandalwood.
Ramp up your shower essentials with our Fortifying Shampoo and Fortifying Conditioner
Weight: 140 g / 4.9 oz.
Beard Balm
A rich ointment for the proudly bearded.
Explore our 3 signature scents.
Our Beard Balm is a blend of rich and highly beneficial ingredients, such as beeswax, shea butter and argan oil. It deeply nourishes the beard, protects it from the elements and helps keep stray hair in check.
Recommended for beards worn medium to long and/or beards very coarse and dry in texture.
Enjoy a whole care routine with our Beard Wash or our light Beard Oil that acts efficiently at the skin level.
See our tutorial for an exceptional beard here.
Volume: 60 ml / 2 fl. oz.
Aftershave Balm
A superb post-shave salve.
***SCHEDULED BACK IN STOCK IN JUNE. Be notified of its return by sending us a short message here. In the meantime, give our excellent Mattifying Face Moisturizer a try!***
Formulated with jojoba oil and cocoa butter, our balm is soothing and infuses moisture after shaving. Its rich texture combined with healing properties is quick to absorb, leaving your skin velvety and replenished.
The fresh herbal fragrance of pine, sage and juniper.
Recyclable tubes made using 50% ocean-bound plastic, directly reducing environmental pollution.
Learn more about our use of ocean-bound plastic here.
Check out our Shaving Soap and Shaving Cream for the full routine.
View our tutorial for a quick morning shave.
Volume: 50 ml / 1.7 fl. oz.
Shaving Soap
A classic barbershop ambiance in your shaving regimen.
Composed of shea and cocoa butter, our Shaving Soap is inspired by the Italian tradition of soft shaving soaps. It picks up quickly on the Shaving Brush - and when using a Shaving Bowl or mug - it will build into a rich and long-lasting lather. It will nurture the skin while providing a perfect shave.
The fresh herbal fragrance of pine, sage and juniper.
Complete your shaving routine with our Aftershave Balm or Aftershave Splash.
Note: sensitive skins will benefit from our Shaving Oil before applying the Shaving Soap.
Weight: 120 g / 4.9 oz.
Styling Clay
Texture? Lots. Hold? All-day.
Go clean and be seen! A modern, polyvalent styling product with a true matte finish. It performs impeccably, affords volume and washes out easily!
Our Styling Clay is composed entirely of ethical and clean ingredients, and those are some rare qualities in the world of styling products. You’ll find a blend of natural oils and waxes, fine clays and a ground-breaking fixative of vegetable origin.
Suitable for all hair types, ideal for fine hair. (Hint: keep our Pocket Comb on hand for quick touch-ups.)
It is one of the very rare styling products without any trace of petrolatum or synthetic polymers.
Water-soluble, you can simply wash it out with a gentle shampoo.
Light fragrance of citrus and sage.
Volume: 60 ml / 2 fl. oz.
Learn more about our Styling Clay in this video (3 min. 35 sec.)
Styling Cream
Low-shine look, low-key vibe.
The GROOM Styling Cream - a natural look, a supple hold and clean ingredients. Simply put an outstanding styling product!
Some say our Styling Cream is the perfect product. Easy to apply, it instantly softens the hair and styles it effortlessly, with a low shine and medium, pliant hold.
Water-soluble, it washes out easily. The natural ingredients are gentle to the scalp and do not dry hair out. (Pro tip - our Fortifying Shampoo will give you amazing results!)
Suitable for all hair types, ideal for medium to thick hair. Keep our Pocket Comb on hand for quick touch-ups.
As with all our styling products, it is without any trace of petrolatum or synthetic polymers.
A light scent of juniper and lime.
Volume: 60 ml / 2 fl. oz.
Learn more about our Styling Cream in this video (4 min. 29 sec.)
Trial Kit - Body & Face
The essentials for body and skincare!
This little box features our skincare products to feel what GROOM is all about.
Ideal to explore what all the hype with our skincare line is all about and just perfect to put in your suitcase.
This set features:
- Moisturizing Shower Gel - 30 ml
- Stick Deodorant - 21 g
- Purifying Face Wash - 30 ml
- Mattifying Face Moisturizer - 15 ml
- Rhassoul Soap - 70 g
These are generous sizes for a test run, allowing for a few weeks of regular use.
The containers are easily reusable for travel.
Trial Kit - Shaving Care
Our shaving care essentials!
This box fits all you need to discover the GROOM difference for yourself.
Perfect for getting acquainted with our line or slipping into the travel bag.
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Shaving Oil - 7 ml / 0.24 fl. oz.
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Shaving Cream - 30 ml / 1 fl. oz.
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Aftershave Balm - 15 ml / 0.5 fl. oz.
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Aftershave Splash - 7 ml / 0.24 fl. oz.
These are generous sizes for a test run, allowing for a few weeks of regular use.
The containers are easily reusable for travel.
View our tutorial for a quick morning shave here.
Introduction Set - Shaving Care
Discover the entire range of our shaving line.
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Shaving Oil - 15 ml / 0.5 fl. oz.
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Shaving Cream - 120 ml / 4.1 fl. oz.
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Aftershave Balm - 50 ml / 1.7 fl. oz.
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Aftershave Splash - 15 ml / 0.5 fl. oz.
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Shaving Towel - plush and ultra-absorbent, 100% organic cotton embroidered with the GROOM logo.
View our tutorial for a quick morning shave here.
Introduction Set — Body Care
Discover the range of GROOM’s body care products!
This set features the essentials for an exceptional experience every day.
This kit is composed of 6 items:
- Moisturizing Shower Gel - 240 ml
- Deodorant Spray - 60 ml
- Deodorant Stick - 21 g
- Rhassoul Soap - 145 g
- Fortifying Shampoo - 30 ml
- Fortifying Conditioner - 30 ml
These are generous sizes that will allow a few months of regular use.
The containers are easily reusable for travel.