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Shaving Cream
A versatile cream equals a smooth shave.
Our Shaving Cream is your best asset for a shave of unprecedented comfort. Made from natural ingredients, its texture allows the razor to glide effortlessly, while its advanced formula is delicate on your skin.
The fragrance is crisp and herbaceous, with pine, sage, and juniper notes.
Recyclable tubes made using 50% ocean-bound plastic, reducing environmental pollution.
Learn more about our use of ocean-bound plastic here.
Complete your shaving routine with our Aftershave Balm or Aftershave Splash.
Note: sensitive skins will benefit from our Shaving Oil before applying the Shaving Cream.
View our tutorial for a quick morning shave here.
Volume: 120 ml / 4.1 fl. oz.
Styling Mist
For that untamed, summer look - always.
The GROOM Styling Mist - a hugely versatile sea-salt spray that immediately boosts volume and delivers texture to your hair!
Its superpowers reside in just the right balance of sea salt -for texture- and our natural fixing agent - for volume.
The result is an outcome that will work wonders on its own for a look au naturel (hello beach hair!) with a soft hold, or in combination with our other styling products to boost their effects.
The icing on the cake: it will instantly bring back to life hair that has been dulled by a ballcap or a bike helmet. Hint - keep that Pocket Comb handy for a quick restyle.
Light fragrance of citrus and fresh herbs.
Formulated without silicones, parabens or synthetic polymers.
Volume: 120 ml / 4 fl. oz. or 240 ml / 8.1 fl. oz.
Learn more about our Styling Mist in this video (2 min. 41 sec.)
Boar-Bristle Beard Brush
A timeless tool for a handsome beard.
Natural boar bristles and a beech handle. The elegant construction of this object is felt at first glance: dense and softwood, with perfectly soft bristles.
A good quality brush is essential to maintaining a healthy-looking beard. For that reason, we went on a search and secured this superb piece, handcrafted in France at a five-generation manufacturer. The beechwood used for the handle is harvested in France following sustainable forest management.
Brushing a beard helps on multiple levels. It gets rid of dead skin, stimulates blood circulation for better growth, untangles hair and enhances its look. Together with our Beard Oil, Beard Balm and Beard Wash, it will be your ultimate kit for beard care.
Ergonomic beechwood handle, natural colour, silkscreened GROOM logo.
See our tutorial for an exceptional beard here.
GROOM Shaving Brush
A striking wet-shaving accoutrement.
A luxurious tool crafted using time-honoured techniques. The horsehair bristles are harvested without harming the animals (who benefit from being groomed!)
Horsehair is a perfectly-suited material for shaving. Its consistency - slightly firmer than badger hair - helps massage the skin and prepare it for shaving.
The bristles are not bleached; this is the natural horse hair colour.
This is perfectly paired with the Shaving Bowl, or if you prefer a quicker approach, you’re more than welcome to apply it directly from the Shaving Cream or Shaving Soap and on your face.
Ergonomic handle made from FSC-certified beechwood. GROOM stamp made using vegetable ink.
Click here for more information on the shaving brush.
Sea Sponge
Heads up - you are never going back to plastic puffs.
Sea sponges have been prized since time immemorial for use in body care. Discover their exceptional properties, which pair intuitively with GROOM products, such as our Moisturizing Shower Gel or Rhassoul Soap.
Sea sponges are ranked according to their grade, and ours are Rock Island Wool, among the very finest. They are harvested sustainably off the coast of Florida, in the Gulf of Mexico.
Surprisingly stiff and light when dry, just dab a bit of water and they return to life, becoming remarkably soft and absorbent. In addition to providing a fantastic lather, they gently exfoliate the skin.
Deluxe Set - Beard Care
Indulge with the full set.
In this deluxe box, you will find all of our beard products, as well as our premium Boar-Bristle Beard Brush.
Contains 8 items:
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Beard Oil SANDALWOOD - Tobacco & Spices - 15 ml / 0.5 fl. oz.
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Beard Oil CITRUS - Herbs & Sea - 15 ml / 0.5 fl. oz.
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Beard Balm CONIFER - Bergamot & Lavender - 15 ml / 0.5 fl. oz.
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Beard Wash - 250 ml / 8.45 fl. oz.
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Boar-Bristle Beard Brush - high-quality craft production, certified FSC beechwood handle, boar bristles.
These are generous sizes that will allow a few months of regular use.
The vials are equipped with a glass-tube dropper for ease of use.
The containers are easily reusable for travel.
See our tutorial for an exceptional beard here.
Deluxe Set - Body Care
Indulge with our full set for body care!
In this deluxe box, you will find the GROOM staple body products, as well as a luxurious Sea Sponge.
The kit is composed of 9 items:
- Moisturizing Shower Gel - 240 ml
- Deodorant Spray - 60 ml
- Deodorant Stick - 75 g
- 2 x Rhassoul Soap - 140 g
- Fortifying Shampoo - 30 ml
- Fortifying Conditioner - 30 ml
- Lip Balm - 4.5 g
- Sea Sponge "Rock Island Wool" - high grade, harvested sustainably.
These are generous sizes that will allow a few months of regular use.
The containers are easily reusable for travel.
Deluxe Set - Shaving Care
Indulge with our full set for shaving care.
In this deluxe box, you will find the GROOM staple shaving products, as well as heirloom tools for an extraordinary shave.
Contains 7 items:
- Shaving Oil - 15 ml / 0.5 fl. oz.
- Shaving Cream - 120 ml / 4.1 fl. oz.
- Aftershave Balm - 50 ml / 1.7 fl. oz.
- Aftershave Splash - 15 ml / 0.5 fl. oz.
- Shaving Brush - beechwood handle from an FSC-certified forest, natural horse-hair bristles
- 3-piece Safety Razor - chrome-plated brass hardware, dyed beechwood handle from an FSC-certified forest
- Parker 5-Blade Spare Pack.
These are generous sizes that will allow many months of regular use.
Styling Pomade
A classic styling product that’ll turn heads.
Our Styling Pomade will help you achieve your best look: a natural-looking texture or a full-on slick back.
Inspired by old school pomades our grandfathers were using, but with an all-natural (i.e., better) formula to sustain your hair and scalp - and easier to wash out! Keep our Pocket Comb close by for quick touch-ups.
Complete your routine with our Fortifying Shampoo and Conditioner.
We are proud to have created an oil-based styling product without any trace of petrolatum or synthetic polymers.
Juniper berries, lime and rosemary scent.
Volume: 60 ml / 2 fl. oz.
Learn more about our Styling Pomade in this video (5 min. 06 sec.)
Fortifying Conditioner
Superbly rich nourishment for your mane.
Reach the full potential of your hair with this concentrated conditioner!
Between frequent visits to the barbershop, headgear and (for some) the eventual thinning, a man’s hair goes through a lot.
Restoring its full glory is easy-peasy for the GROOM conditioner. Rich in vegetable-derived key ingredients, essential amino acids and rice-protein extract, it provides a robust restoring and fortifying effect to the hair.
Hempseed oil and jojoba extracts work together to deeply moisturize your scalp. The result is healthier, happier-looking hair the moment you step out of the shower.
This potent formulation is efficient in small doses. Be sure to pair it with our Fortifying Shampoo for a remarkable cleansing effect.
Light and fresh scent of citrus zest and garden herbs.
Free of SLS, silicones, parabens and quats.
Volume: 120 ml / 4.05 fl. oz. or 240 ml / 8.1 fl. oz.
Learn more about our Fortifying Shampoo and Conditioner in this video (1 min. 01 sec.)
Shaving Oil
The regular shaver’s companion.
Our Shaving Oil is meant to improve shaving for sensitive skin. Its formulation of vegetable oils creates extra protection between the blade and razor, allowing the latter to glide evenly. The skin is left less irritated, which means more comfort.
The fresh, herbal fragrance of pine, sage, and juniper.
Complete your shaving routine with our Shaving Cream or Shaving Soap.
Finish off with our Aftershave Balm or Aftershave Splash.
View our tutorial for a quick morning shave.
Volume: 30 ml / 1 fl. oz.
Aftershave Splash
Old-school charm meets wholesome elements.
Inspired by our grandfather’s apothecary, our splash combines numerous beneficial effects as well as an invigorating finale. Witch hazel extract brings astringency which helps close up pores; aloe extract and vegetable glycerine moisturize the skin. Bee propolis extract is added for its anti-inflammatory and healing properties.
Classic fragrance of vetiver, lime peel, and juniper.
Start your shaving routine with our Shaving Cream or Shaving Soap.
Note: sensitive skins will benefit from using our Shaving Oil prior to shaving.
Volume: 100 ml / 3.4 fl. oz.
Deodorant Spray
State-of-the-art active components from green chemistry.
Performant, easy to wear, goes on clean! Our innovative formula packs a triple action on sweat thanks to powerful natural extracts:
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Horsetail plant and sage - acting on sweat glands to reduce perspiration at the source
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Probiotics - fighting bacteria on your skin that cause odours
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Castor beans - to mask eventual odours
To reduce waste, the 60 ml Spray bottle is refillable.
Start your cleaning regimen with our Rhassoul Soap or Moisturizing Shower Gel.
Elegantly scented with tea tree, cedarwood and eucalyptus.
Free of aluminum salts, baking soda, petroleum derivatives and parabens.
Volume: 60 ml / 2 fl. oz. (Spray)
or 120 ml / 4 fl. oz. (Refill)
Moustache Wax
Do you dare curl up the tips of the 'stache?
Our unique and long-refined formula provides the much sought-after qualities of a premium-grade moustache wax: pliability, ease of application and exceptional hold, with nourishing and moisturizing ingredients such as shea butter and a light scent of pine and beeswax.
Moustache Comb and Moustache Scissors, other essentials for moustache maintenance!
Volume: 15 ml / 0.5 fl. oz.
Lip Balm
Dry and chapped lips, begone!
A clean and waxy lip balm with a matte finish. Protect your kisser from the daily aggressions of cold air and hot sun.
Featuring a carefully-refined formula, our lip balm goes on clear with a matte finish, so it’s easy to use without fuss at any moment. In addition, its waxy texture is non-greasy and stands well for temperature changes.
Compact size in a twist-up tube made from 35% post-consumer plastic.
And there are other hydrating goodies you might want to check out, such as our Mattifying Face Moisturizer and Beard Balm!
Light, woody aroma reminiscent of wintergreen.
Volume: 4.25 g / 0.15 oz.
GROOM Safety Razor
A bold, quality shave comes from a perfectly crafted razor.
Classic and timeless single-blade design. Allows shaving of exceptional comfort and precision.
The chrome-plated brass frame grants a luxurious weight to the razor, ensuring its durability. The dyed beechwood handle - made from FSC-certified wood - features a fine grain and guarantees a steady grip.
Compatible with all standard safety razor blades.
Includes one blade.
Click here to learn more about safety razors.
View our tutorial for a quick morning shave here.
Wooden Comb
Untangle with finesse and craftsmanship.
Cherrywood comb for untangling the beard. The meticulous finishing work ensures a smooth feel for a satisfying experience.
Handmade in Ontario, Canada.
Together with our Beard Oil, Beard Balm and Beard Wash, it will be your ultimate kit for beard care.
Watch the GROOM tutorial for an impressive beard here.
KENT Moustache Comb
Handmade, small, strong!
A perfect comb by Kent for facial hair. A moustachioed's best friend.
Made from wood-derived cellulose acetate, hand-polished in England.
Check out our Moustache Scissors, Beard Oil and Beard Balm for a tidy moustache.
Shaving Towel
Like a soft cloud of comfort and warmth.
The GROOM Shaving Towel aligns with our company values, offering outstanding performance and sustainable sourcing. It’s made from 100% organic cotton.
This towel of exceptional softness, with enormous absorbing power, will soak up warm water and retain its heat, making it perfect for a shave. Its luxurious feel confirms it as an ideal piece for any distinguished bathroom.
Machine washable in cold water, tumble dry on a regular setting.
A generously sized towel responsibly made in India.
Shaving Brush and Razor Stand
Display your well-crafted safety razors and brushes.
A universal stand for your shaving brush and razor. Matches with the majority of shaving brushes, safety and cartridge razors.
Safety Razor and Shaving Brush not included.
Shaving Bowl
Refined, functional, handcrafted.
Ceramic bowl uniquely devised for your shaving needs. Nuanced to improve the execution of your shaving brush: perfect width and depth, raised bottom, dimple on the side for resting your shaving brush and ergonomic handling. The GROOM logo adorns the boundary of the bowl.
Whichever your preference - Shaving Cream or Shaving Soap - this bowl will accommodate and complement.
This project was developed with the talented ceramist Hugo Didier; this bowl is 100% Canadian-made.
Gift Card
Some fabulous gifts require very little thought.
Want to spoil someone but don't know what to choose? Or maybe you don't know them well enough; we have all been there.
Behold the GROOM Gift Card.
Gift cards are sent via email and include instructions for use. No extra charge. It can be combined with other payment methods - no expiry date.