A timeless tool for a handsome beard.

Natural boar bristles and a beech handle. The elegant construction of this object is felt at first glance: dense and softwood, with perfectly soft bristles.

A good quality brush is essential to maintaining a healthy-looking beard. For that reason, we went on a search and secured this superb piece, handcrafted in France at a five-generation manufacturer. The beechwood used for the handle is harvested in France following sustainable forest management.

Brushing a beard helps on multiple levels. It gets rid of dead skin, stimulates blood circulation for better growth, untangles hair and enhances its look. Together with our Beard Oil, Beard Balm and Beard Wash, it will be your ultimate kit for beard care.

Ergonomic beechwood handle, natural colour, silkscreened GROOM logo.

See our tutorial for an exceptional beard here. 

A bold, quality shave comes from a perfectly crafted razor.

Classic and timeless single-blade design. Allows shaving of exceptional comfort and precision.

The chrome-plated brass frame grants a luxurious weight to the razor, ensuring its durability. The dyed beechwood handle - made from FSC-certified wood - features a fine grain and guarantees a steady grip.

Compatible with all standard safety razor blades.

Includes one blade.

Click here to learn more about safety razors.

View our tutorial for a quick morning shave here.

No such thing as too many white tees.

Our new t-shirts might turn out to be just perfect :

• Certified organic cotton

• Handmade AND union-made in The Eastern Townships, Quebec

• Wonderfully soft

Before being another merch t-shirt, GROOM apparel is first and foremost extremely well-made, durable and comfortable.

And because no one likes to be a walking billboard, we made our logo quite discreet. 

Straight cut, true to size.

Also available in black.

A striking wet-shaving accoutrement.

Click here for more information on the shaving brush.

Untangle with finesse and craftsmanship.

Cherrywood comb for untangling the beard. The meticulous finishing work ensures a smooth feel for a satisfying experience.

Handmade in Ontario, Canada.

Together with our Beard Oil, Beard Balm and Beard Wash, it will be your ultimate kit for beard care.

Watch the GROOM tutorial for an impressive beard here.

This could become your favourite tool.

Here is the superior expression of the classic comb. Handmade in France, it is as sturdy as it is detailed. At first glance, the skilled craftsmanship behind it is evident. Possibly the best comb you will ever own.

Its convenient size makes it a versatile comb that easily fits your everyday carry.

Made in France from high-quality cellulose acetate (a plant-based plastic).

Goes hand in hand with our Styling Cream, Styling Clay or Styling Pomade.

Refined, functional, handcrafted.

Ceramic bowl uniquely devised for your shaving needs. Nuanced to improve the execution of your shaving brush: perfect width and depth, raised bottom, dimple on the side for resting your shaving brush and ergonomic handling. The GROOM logo adorns the boundary of the bowl.

Whichever your preference - Shaving Cream or Shaving Soap - this bowl will accommodate and complement.

This project was developed with the talented ceramist Hugo Didier; this bowl is 100% Canadian-made.

Display your well-crafted safety razors and brushes.

A universal stand for your shaving brush and razor. Matches with the majority of shaving brushes, safety and cartridge razors.

Safety Razor and Shaving Brush not included. 

A barber-grade tool for your Dopp kit.

Stainless steel, professional-grade scissors. Be it for your moustache, beard, eyebrow or nose; this is a tool you can trust. 

These scissors were tailored to cut the thickest of hair efficiently. They will serve you well for many years (you can probably leave them as a part of the inheritance.) 

Easy care, rust-resistant.

Try our Moustache Wax, a moustache care essential.

Handmade, small, strong!

A perfect comb by Kent for facial hair. A moustachioed's best friend.

Made from wood-derived cellulose acetate, hand-polished in England.

Check out our Moustache Scissors, Beard Oil and Beard Balm for a tidy moustache.

Like a soft cloud of comfort and warmth.

The GROOM Shaving Towel aligns with our company values, offering outstanding performance and sustainable sourcing. It’s made from 100% organic cotton.

This towel of exceptional softness, with enormous absorbing power, will soak up warm water and retain its heat, making it perfect for a shave. Its luxurious feel confirms it as an ideal piece for any distinguished bathroom.

Machine washable in cold water, tumble dry on a regular setting.

A generously sized towel responsibly made in India.

Try out the popular Merkur 33C Classic Safety Razor.

German razor of outstanding quality. The classic closed comb model comes with a brand new blade.

Click here to learn more about safety razors. 

View our tutorial for a quick morning shave here.

Heads up - you are never going back to plastic puffs.

Sea sponges have been prized since time immemorial for use in body care. Discover their exceptional properties, which pair intuitively with GROOM products, such as our Moisturizing Shower Gel or Rhassoul Soap.

Sea sponges are ranked according to their grade, and ours are Rock Island Wool, among the very finest. They are harvested sustainably off the coast of Florida, in the Gulf of Mexico.

Surprisingly stiff and light when dry, just dab a bit of water and they return to life, becoming remarkably soft and absorbent. In addition to providing a fantastic lather, they gently exfoliate the skin. 

Try out the supremely sharp Feather Spare Blades.

Spare-blade pack from the renowned Feather brand. Each pack features 10 extra-sharp blades suitable for all double-edge safety razors. In addition, each blade is ideal for 2-5 shaves, depending on your beard type.

Made in Japan.

For a complete GROOM ritual, use the blade in the Safety Razor with Shaving Cream or Shaving Soap. Then, complement your ritual with your favourite Aftershave Balm or Splash. 

Click here to learn more about safety razors.

View our tutorial for a quick morning shave. 

Stainless Steel from Sandvik of Sweden.

Spare-blade pack from Parker. Each pack features 5 blades suitable for all double-edge safety razors.

For a complete GROOM ritual, use the blade in the Safety Razor with Shaving Cream or Shaving Soap. Then, complement your ritual with your favourite Aftershave Balm or Splash. 

Click here to learn more about safety razors.

View our tutorial for a quick morning shave.