NEW FROM GROOM! - Curly or voluminous hair? Here is what you have been waiting for.

Our Styling Lotion is specifically designed to feel light and natural style curly or voluminous hair. Enriched with jojoba, sunflower, and rice protein extracts, it delivers immediate conditioning benefits. Ideal for defining curls, taming frizz and enhancing your hair's natural shine.

Huge bonus: our formula contains ingredients called "dry emollients" entirely made from natural sources. Say no to silicone pollutants and yes to amazing hair.

Use

Apply on hair dry or damp and style with your fingers. Trust your feeling!

Light fragrance of citrus and fresh herbs.

Formulated without silicones, parabens or synthetic polymers.

Volume: 120 ml / 4.05 fl. oz.

Rejuvenating, hassle-free hair love. 

Accommodated for all hair types, our gentle and natural shampoo lathers generously and smells phenomenal - it’s a treat for the senses. Its fortifying key ingredients provide body and softness to the hair. This is a difference you will see (and feel!) from day one.

We have added rice-protein extracts to our coconut and sugar-cane base, allies of your hair. Fine clay brings a tender cleansing action, while jojoba and aloe extracts infuse a moisturizing effect.

This is concentrated gel, and a small amount is all you need. And it pairs perfectly with our Fortifying Conditioner!

Light and fresh scent of citrus zest and garden herbs.

Free of SLS, silicones, parabens and quats.

Volume: 240 ml / 8.1 fl. oz. or 475ml / 16 fl. oz.

Learn more about our Fortifying Shampoo and Conditioner in this video (1 min. 01 sec.)

Superbly rich nourishment for your mane.

Reach the full potential of your hair with this concentrated conditioner! 

Between frequent visits to the barbershop, headgear and (for some) the eventual thinning, a man’s hair goes through a lot. 

Restoring its full glory is easy-peasy for the GROOM conditioner. Rich in vegetable-derived key ingredients, essential amino acids and rice-protein extract, it provides a robust restoring and fortifying effect to the hair.

Hempseed oil and jojoba extracts work together to deeply moisturize your scalp. The result is healthier, happier-looking hair the moment you step out of the shower.

This potent formulation is efficient in small doses. Be sure to pair it with our Fortifying Shampoo for a remarkable cleansing effect. 

Light and fresh scent of citrus zest and garden herbs.

Free of SLS, silicones, parabens and quats.

Volume: 120 ml / 4.05 fl. oz. or 240 ml / 8.1 fl. oz.

Learn more about our Fortifying Shampoo and Conditioner in this video (1 min. 01 sec.)

Bold and exciting arrival at GROOM. Mighty, high-end care for outstanding hair - which you deserve.

Discover the brand new Hair Serum from GROOM, cleverly designed to densify your hair and rebalance the scalp. 

Our formulation features a unique blend of powerful and innovative natural key ingredients. Enjoy fortified and healthy-looking hair and a restored scalp from the first use. Continued usage contributes to densifying and strengthening hair.

Our Serum acts on three levels for a full round of goodness:

- key ingredients and yeast extracts acting at the cellular level to regulate follicular activity;

- botanical extracts to foster a healthy scalp and reduce itchiness and dandruff;

- a high concentration of peptides and proteins to instantly give body, control and shine to hair.

Light and fresh scent of rosemary and sage.

Volume: 60 ml / 2 fl. oz. 

Texture? Lots. Hold? All-day.

Go clean and be seen! A modern, polyvalent styling product with a true matte finish. It performs impeccably, affords volume and washes out easily!

Our Styling Clay is composed entirely of ethical and clean ingredients, and those are some rare qualities in the world of styling products. You’ll find a blend of natural oils and waxes, fine clays and a ground-breaking fixative of vegetable origin.

Suitable for all hair types, ideal for fine hair. (Hint: keep our Pocket Comb on hand for quick touch-ups.)  

It is one of the very rare styling products without any trace of petrolatum or synthetic polymers.

Water-soluble, you can simply wash it out with a gentle shampoo.

Light fragrance of citrus and sage.

Volume: 60 ml / 2 fl. oz.

Learn more about our Styling Clay in this video (3 min. 35 sec.)

For that untamed, summer look - always.

The GROOM Styling Mist - a hugely versatile sea-salt spray that immediately boosts volume and delivers texture to your hair!

Its superpowers reside in just the right balance of sea salt -for texture- and our natural fixing agent - for volume.

The result is an outcome that will work wonders on its own for a look au naturel (hello beach hair!) with a soft hold, or in combination with our other styling products to boost their effects. 

The icing on the cake: it will instantly bring back to life hair that has been dulled by a ballcap or a bike helmet. Hint - keep that Pocket Comb handy for a quick restyle.

Light fragrance of citrus and fresh herbs.

Formulated without silicones, parabens or synthetic polymers.

Volume: 120 ml / 4 fl. oz. or 240 ml / 8.1 fl. oz.

Learn more about our Styling Mist in this video (2 min. 41 sec.)

Low-shine look, low-key vibe.

The GROOM Styling Cream - a natural look, a supple hold and clean ingredients. Simply put an outstanding styling product!

Some say our Styling Cream is the perfect product. Easy to apply, it instantly softens the hair and styles it effortlessly, with a low shine and medium, pliant hold. 

Water-soluble, it washes out easily. The natural ingredients are gentle to the scalp and do not dry hair out. (Pro tip - our Fortifying Shampoo will give you amazing results!) 

Suitable for all hair types, ideal for medium to thick hair. Keep our Pocket Comb on hand for quick touch-ups.  

As with all our styling products, it is without any trace of petrolatum or synthetic polymers.

A light scent of juniper and lime.

Volume: 60 ml / 2 fl. oz.

Learn more about our Styling Cream in this video (4 min. 29 sec.)

A classic styling product that’ll turn heads.

Our Styling Pomade will help you achieve your best look: a natural-looking texture or a full-on slick back. 

Inspired by old school pomades our grandfathers were using, but with an all-natural (i.e., better) formula to sustain your hair and scalp - and easier to wash out! Keep our Pocket Comb close by for quick touch-ups.

Complete your routine with our Fortifying Shampoo and Conditioner.

We are proud to have created an oil-based styling product without any trace of petrolatum or synthetic polymers.

Juniper berries, lime and rosemary scent.

Volume: 60 ml / 2 fl. oz.

Learn more about our Styling Pomade in this video (5 min. 06 sec.)

This could become your favourite tool.

Here is the superior expression of the classic comb. Handmade in France, it is as sturdy as it is detailed. At first glance, the skilled craftsmanship behind it is evident. Possibly the best comb you will ever own.

Its convenient size makes it a versatile comb that easily fits your everyday carry.

Made in France from high-quality cellulose acetate (a plant-based plastic).

Goes hand in hand with our Styling Cream, Styling Clay or Styling Pomade.

A barber-grade tool for your Dopp kit.

Stainless steel, professional-grade scissors. Be it for your moustache, beard, eyebrow or nose; this is a tool you can trust. 

These scissors were tailored to cut the thickest of hair efficiently. They will serve you well for many years (you can probably leave them as a part of the inheritance.) 

Easy care, rust-resistant.

Try our Moustache Wax, a moustache care essential.

No such thing as too many black tees.

Our t-shirts might turn out to be just perfect :

• Certified organic cotton

• Handmade AND union-made in the Eastern Townships, Quebec

• Wonderfully soft

Before being another merch t-shirt, GROOM apparel is first and foremost extremely well-made, durable and comfortable.

And because no one likes to be a walking billboard, we made our logo quite discreet. 

Straight cut, true to size.

Also available in white.

No such thing as too many white tees.

Our new t-shirts might turn out to be just perfect :

• Certified organic cotton

• Handmade AND union-made in The Eastern Townships, Quebec

• Wonderfully soft

Before being another merch t-shirt, GROOM apparel is first and foremost extremely well-made, durable and comfortable.

And because no one likes to be a walking billboard, we made our logo quite discreet. 

Straight cut, true to size.

Also available in black.

The unmatched comfort of GROOM, now in a crewneck!

Let yourself be wrapped up in pure comfort - quite literally - with the GROOM crewneck, available in VERY limited quantities!

(Honestly, there's only about 20 of them, all sizes combined.)

Before being another merch t-shirt, GROOM apparel is first and foremost extremely well-made, durable and comfortable.

Handmade and union-made in from organic cotton, right here in the Eastern Townships, QC.

Be warned: you will want to wear this every day! :)

Nicolas is 5'10'' and wears M.

Straight cut, true to size.