Bold and exciting arrival at GROOM. Mighty, high-end care for outstanding hair - which you deserve.

NOW AVAILABLE!

Discover the brand new Hair Serum from GROOM, cleverly designed to densify your hair and rebalance the scalp. 

Our formulation features a unique blend of powerful and innovative natural key ingredients. Enjoy fortified and healthy-looking hair and a restored scalp from the first use. Continued usage contributes to densifying and strengthening hair.

Our Serum acts on three levels for a full round of goodness:

- key ingredients and yeast extracts acting at the cellular level to regulate follicular activity;

- botanical extracts to foster a healthy scalp and reduce itchiness and dandruff;

- a high concentration of peptides and proteins to instantly give body, control and shine to hair.

Light and fresh scent of rosemary and sage.

Volume: 60 ml / 2 fl. oz. 

Show your face the love it deserves.

Our Purifying Face Wash was specifically designed for daily use. Its signature formula features effective yet gentle cleansing agents, such as volcanic clay.

With the desire to make this a self-standing product, we carefully selected natural key ingredients and raised the bar: barley and jojoba extracts offer a soothing and moisturizing touch, protecting the skin's natural hydration.

Use our Mattifying Face Moisturizer to complete the routine. 

A light scent of pine and cedar.

For all skin types.

Volume : 120 ml / 4.05 fl. oz. 

Learn more about our Face Wash in this video (1 min 28 sec):

Feather-light, shine reducing, daily comfort.

Our Mattifying Face Moisturizer was specifically designed to deliver instant comfort. A selection of superior quality ingredients makes the base of this light cream, infused with innovative ingredients for an outstanding experience:

• Moringa butter and red algae extract: for a powerful moisturizing effect

• Barley starch: reduces shine for a natural-looking mattifying effect

• Beeswax and jojoba extracts: which adapt to surrounding conditions and seasonal changes.

Add to this a Beta-glucan polysaccharide complex that stimulates collagen production, improving your skin's natural elasticity and hydration.

Start your routine with our Purifying Face Wash.

A light scent of pine and cedar.

Volume: 60 ml / 2 fl. oz. 

Cleanse thy mighty beard.

Our Beard Wash is a shampoo that has been created especially for regular use for your beard and face. It is gentler than regular shampoo, shower gel, and body wash or soap, all of which will dry out and damage your beard. Our formula combines conditioning properties with a cooling, minty effect.

Pine, juniper, lime and clary sage fragrance.

Recommended for medium to large beards.

To take good care of your beard, check out our Beard Oil and our Beard Balm.

See our tutorial for an exceptional beard here.

Volume: 250 ml / 8.45 fl. oz. or 500 ml / 16.9 fl.oz.

Find out more about the Beard Wash in this video (0min 32 sec):

A superb post-shave salve.

Formulated with jojoba oil and cocoa butter, our balm is soothing and infuses moisture after shaving. Its rich texture combined with healing properties is quick to absorb, leaving your skin velvety and replenished.

The fresh herbal fragrance of pine, sage and juniper.

Recyclable tubes made using 50% ocean-bound plastic, directly reducing environmental pollution.

Learn more about our use of ocean-bound plastic here.

Check out our Shaving Soap and Shaving Cream for the full routine.

View our tutorial for a quick morning shave. 

Volume: 50 ml / 1.7 fl. oz.

Universal beard care. Recommended for all beard types.

Explore our 3 signature scents.

Our Beard Oil is a careful blend of high-quality, light oils. Quickly absorbed by the hair and skin, it softens and nourishes the hair, moisturizes the skin underneath and soothes dandruff and itchiness.

Enjoy a full care routine with our Beard Wash, or our deeply nourishing Beard Balm.

See our tutorial for an exceptional beard here.

Volume: 30 ml / 1 fl. oz. or 60 ml / 2 fl. oz.

A versatile cream equals a smooth shave.

Our Shaving Cream is your best asset for a shave of unprecedented comfort. Made from natural ingredients, its texture allows the razor to glide effortlessly, while its advanced formula is delicate on your skin.

The fragrance is crisp and herbaceous, with pine, sage, and juniper notes.

Recyclable tubes made using 50% ocean-bound plastic, reducing environmental pollution.

Learn more about our use of ocean-bound plastic here.

Complete your shaving routine with our Aftershave Balm or Aftershave Splash. 

Note: sensitive skins will benefit from our Shaving Oil before applying the Shaving Cream.

View our tutorial for a quick morning shave here.

Volume: 120 ml / 4.1 fl. oz.

Softening power and exhilarating scent for your daily delight.

Our Moisturizing Shower Gel cleans and pampers your skin in one stroke. Its recipe features jojoba and aloe extracts that rejuvenate your skin's natural hydration, leaving it velvety and replenished from the moment you step out of the shower. 

The blend of mild and biodegradable surfactants distribute a rich lather, whether you wash with your bare hands, a puff or our "Rock Island Wool" Sea Sponge.

As with all GROOM products, we pack a punch in this concentrated formula; a little goes a long way! 

Cedarwood, lime and eucalyptus fragrance for an unparalleled experience. 

Volume: 240 ml / 8.1 fl.oz. or 475ml / 16 fl. oz.

A concentrated, modern, leave-in treatment.

The latest in our collection, the GROOM Beard Conditioner, brings beard care to new summits.

This light cream contains wholesome key ingredients and precious oils, such as rice protein extracts, argan and jojoba oils.

The beard becomes instantly soft and manageable from the moment it goes on.

Intuitive to use, our Beard Conditioner leaves a light, natural finish to the beard.

Makes a great stand-alone product for a quick routine or pairs excellent with our other care products, especially the Beard Wash. 

A very light scent of coniferous trees, lavender and citrus.

Recommended for all beard types.

Volume: 120 ml / 4.05 fl.oz.

The essentials for body and skincare!

This little box features our skincare products to feel what GROOM is all about.

Ideal to explore what all the hype with our skincare line is all about and just perfect to put in your suitcase.

This set features:

• Moisturizing Shower Gel - 30 ml
• Stick Deodorant - 21 g
• Purifying Face Wash - 30 ml
• Mattifying Face Moisturizer - 15 ml
• Rhassoul Soap - 70 g

These are generous sizes for a test run, allowing for a few weeks of regular use.

The containers are easily reusable for travel.

Rejuvenating, hassle-free hair love. 

Accommodated for all hair types, our gentle and natural shampoo lathers generously and smells phenomenal - it’s a treat for the senses. Its fortifying key ingredients provide body and softness to the hair. This is a difference you will see (and feel!) from day one.

We have added rice-protein extracts to our coconut and sugar-cane base, allies of your hair. Fine clay brings a tender cleansing action, while jojoba and aloe extracts infuse a moisturizing effect.

This is concentrated gel, and a small amount is all you need. And it pairs perfectly with our Fortifying Conditioner!

Light and fresh scent of citrus zest and garden herbs.

Free of SLS, silicones, parabens and quats.

Volume: 240 ml / 8.1 fl. oz. or 475ml / 16 fl. oz.

Learn more about our Fortifying Shampoo and Conditioner in this video (1 min. 01 sec.)

Enjoy the subtle scent and all-day protection of a no-nonsense deodorant.

Performant, easy to wear, goes on clean… and natural! We spent months perfecting this exceptional product.

Ditch aggressively scented deodorants and antiperspirants with aluminum salts. Our deodorant merges castor bean extracts to combat odours with tapioca starch extracts to absorb moisture. Carnauba wax and shea butter nourish your skin while preserving a dry finish.

Elegantly scented with juniper and slightly peppery eucalyptus.

Start your cleaning regimen with our Rhassoul Soap or Moisturizing Shower Gel.

Free of aluminum salts, baking soda, petroleum derivatives and parabens.

Weight: 75g / 2.64 oz. or 21 g / 0.74 oz.

Learn more about our Deodorant Stick in this video (0 min. 58 sec.)

Low-shine look, low-key vibe.

The GROOM Styling Cream - a natural look, a supple hold and clean ingredients. Simply put an outstanding styling product!

Some say our Styling Cream is the perfect product. Easy to apply, it instantly softens the hair and styles it effortlessly, with a low shine and medium, pliant hold. 

Water-soluble, it washes out easily. The natural ingredients are gentle to the scalp and do not dry hair out. (Pro tip - our Fortifying Shampoo will give you amazing results!) 

Suitable for all hair types, ideal for medium to thick hair. Keep our Pocket Comb on hand for quick touch-ups.  

As with all our styling products, it is without any trace of petrolatum or synthetic polymers.

A light scent of juniper and lime.

Volume: 60 ml / 2 fl. oz.

Learn more about our Styling Cream in this video (4 min. 29 sec.)

Texture? Lots. Hold? All-day.

Go clean and be seen! A modern, polyvalent styling product with a true matte finish. It performs impeccably, affords volume and washes out easily!

Our Styling Clay is composed entirely of ethical and clean ingredients, and those are some rare qualities in the world of styling products. You’ll find a blend of natural oils and waxes, fine clays and a ground-breaking fixative of vegetable origin.

Suitable for all hair types, ideal for fine hair. (Hint: keep our Pocket Comb on hand for quick touch-ups.)  

It is one of the very rare styling products without any trace of petrolatum or synthetic polymers.

Water-soluble, you can simply wash it out with a gentle shampoo.

Light fragrance of citrus and sage.

Volume: 60 ml / 2 fl. oz.

Learn more about our Styling Clay in this video (3 min. 35 sec.)

Our essentials for beard care!

• Beard Oil CONIFER - Bergamot & Lavender - 7 ml / 0.24 fl. oz.
• Beard Oil SANDALWOOD - Tobacco & Spices - 7 ml / 0.24 fl. oz.
• Beard Oil CITRUS - Herbs & Sea - 7 ml / 0.24 fl. oz.
• Beard Balm CONIFER - Bergamot & Lavender - 15 ml / 0.5 fl. oz.
• Beard Wash - 30 ml / 1 fl. oz.

These are generous sizes for a test run, allowing for a few weeks of regular use.

The containers are easily reusable for travel.

See our tutorial for an exceptional beard here.