Beard Wash

Show your face the love it deserves.

Our Purifying Face Wash was specifically designed for daily use. Its signature formula features effective yet gentle cleansing agents, such as volcanic clay.

With the desire to make this a self-standing product, we carefully selected natural key ingredients and raised the bar: barley and jojoba extracts offer a soothing and moisturizing touch, protecting the skin's natural hydration.

Use our Mattifying Face Moisturizer to complete the routine. 

A light scent of pine and cedar.

For all skin types.

Volume : 120 ml / 4.05 fl. oz. 

Learn more about our Face Wash in this video (1 min 28 sec):

A concentrated, modern, leave-in treatment.

The latest in our collection, the GROOM Beard Conditioner, brings beard care to new summits.

This light cream contains wholesome key ingredients and precious oils, such as rice protein extracts, argan and jojoba oils.

The beard becomes instantly soft and manageable from the moment it goes on.

Intuitive to use, our Beard Conditioner leaves a light, natural finish to the beard.

Makes a great stand-alone product for a quick routine or pairs excellent with our other care products, especially the Beard Wash. 

A very light scent of coniferous trees, lavender and citrus.

Recommended for all beard types.

Volume: 120 ml / 4.05 fl.oz.

Enjoy the subtle scent and all-day protection of a no-nonsense deodorant.

Performant, easy to wear, goes on clean… and natural! We spent months perfecting this exceptional product.

Ditch aggressively scented deodorants and antiperspirants with aluminum salts. Our deodorant merges castor bean extracts to combat odours with tapioca starch extracts to absorb moisture. Carnauba wax and shea butter nourish your skin while preserving a dry finish.

Elegantly scented with juniper and slightly peppery eucalyptus.

Start your cleaning regimen with our Rhassoul Soap or Moisturizing Shower Gel.

Free of aluminum salts, baking soda, petroleum derivatives and parabens.

Weight: 75g / 2.64 oz. or 21 g / 0.74 oz.

Learn more about our Deodorant Stick in this video (0 min. 58 sec.)

For that untamed, summer look - always.

The GROOM Styling Mist - a hugely versatile sea-salt spray that immediately boosts volume and delivers texture to your hair!

Its superpowers reside in just the right balance of sea salt -for texture- and our natural fixing agent - for volume.

The result is an outcome that will work wonders on its own for a look au naturel (hello beach hair!) with a soft hold, or in combination with our other styling products to boost their effects. 

The icing on the cake: it will instantly bring back to life hair that has been dulled by a ballcap or a bike helmet. Hint - keep that Pocket Comb handy for a quick restyle.

Light fragrance of citrus and fresh herbs.

Formulated without silicones, parabens or synthetic polymers.

Volume: 120 ml / 4 fl. oz. or 240 ml / 8.1 fl. oz.

Learn more about our Styling Mist in this video (2 min. 41 sec.)

Bold and exciting arrival at GROOM. Mighty, high-end care for outstanding hair - which you deserve.

Discover the brand new Hair Serum from GROOM, cleverly designed to densify your hair and rebalance the scalp. 

Our formulation features a unique blend of powerful and innovative natural key ingredients. Enjoy fortified and healthy-looking hair and a restored scalp from the first use. Continued usage contributes to densifying and strengthening hair.

Our Serum acts on three levels for a full round of goodness:

- key ingredients and yeast extracts acting at the cellular level to regulate follicular activity;

- botanical extracts to foster a healthy scalp and reduce itchiness and dandruff;

- a high concentration of peptides and proteins to instantly give body, control and shine to hair.

Light and fresh scent of rosemary and sage.

Volume: 60 ml / 2 fl. oz.