A concentrated, modern, leave-in treatment.

The latest in our collection, the GROOM Beard Conditioner, brings beard care to new summits.

This light cream contains wholesome key ingredients and precious oils, such as rice protein extracts, argan and jojoba oils.

The beard becomes instantly soft and manageable from the moment it goes on.

Intuitive to use, our Beard Conditioner leaves a light, natural finish to the beard.

Makes a great stand-alone product for a quick routine or pairs excellent with our other care products, especially the Beard Wash. 

A very light scent of coniferous trees, lavender and citrus.

Recommended for all beard types.

Volume: 120 ml / 4.05 fl.oz.

Universal beard care. Recommended for all beard types.

Explore our 3 signature scents, as well as our 10-year anniversary, limited-edition scent: ATLAS - Cypress & Vetiver.

Our Beard Oil is a careful blend of high-quality, light oils. Quickly absorbed by the hair and skin, it softens and nourishes the hair, moisturizes the skin underneath and soothes dandruff and itchiness.

Enjoy a full care routine with our Beard Wash, our leave-in Beard Conditioner, or our deeply nourishing Beard Balm.

See our tutorial for an exceptional beard here.

Volume: 30 ml / 1 fl. oz. or 60 ml / 2 fl. oz.

A rich ointment for the proudly bearded.

Explore our 3 signature scents.

Our Beard Balm is a blend of rich and highly beneficial ingredients, such as beeswax, shea butter and argan oil. It deeply nourishes the beard, protects it from the elements and helps keep stray hair in check.

Recommended for beards worn medium to long and/or beards very coarse and dry in texture.

Enjoy a whole care routine with our Beard Wash or our light Beard Oil that acts efficiently at the skin level.

See our tutorial for an exceptional beard here.

Volume: 60 ml / 2 fl. oz.

Cleanse thy mighty beard.

Our Beard Wash is a shampoo that has been created especially for regular use for your beard and face. It is gentler than regular shampoo, shower gel, and body wash or soap, all of which will dry out and damage your beard. Our formula combines conditioning properties with a cooling, minty effect.

Pine, juniper, lime and clary sage fragrance.

Recommended for medium to large beards.

To take good care of your beard, check out our Beard Oil and our Beard Balm.

See our tutorial for an exceptional beard here.

Volume: 250 ml / 8.45 fl. oz. or 500 ml / 16.9 fl.oz.

Find out more about the Beard Wash in this video (0min 32 sec):

Do you dare curl up the tips of the 'stache?

Our unique and long-refined formula provides the much sought-after qualities of a premium-grade moustache wax: pliability, ease of application and exceptional hold, with nourishing and moisturizing ingredients such as shea butter and a light scent of pine and beeswax.

Moustache Comb and Moustache Scissors, other essentials for moustache maintenance!

Volume: 15 ml / 0.5 fl. oz. 

A timeless tool for a handsome beard.

Natural boar bristles and a beech handle. The elegant construction of this object is felt at first glance: dense and softwood, with perfectly soft bristles.

A good quality brush is essential to maintaining a healthy-looking beard. For that reason, we went on a search and secured this superb piece, handcrafted in France at a five-generation manufacturer. The beechwood used for the handle is harvested in France following sustainable forest management.

Brushing a beard helps on multiple levels. It gets rid of dead skin, stimulates blood circulation for better growth, untangles hair and enhances its look. Together with our Beard Oil, Beard Balm and Beard Wash, it will be your ultimate kit for beard care.

Ergonomic beechwood handle, natural colour, silkscreened GROOM logo.

See our tutorial for an exceptional beard here. 

Our essentials for beard care!

• Beard Oil CONIFER - Bergamot & Lavender - 7 ml / 0.24 fl. oz.
• Beard Oil SANDALWOOD - Tobacco & Spices - 7 ml / 0.24 fl. oz.
• Beard Oil CITRUS - Herbs & Sea - 7 ml / 0.24 fl. oz.
• Beard Balm CONIFER - Bergamot & Lavender - 15 ml / 0.5 fl. oz.
• Beard Wash - 30 ml / 1 fl. oz.

These are generous sizes for a test run, allowing for a few weeks of regular use.

The containers are easily reusable for travel.

See our tutorial for an exceptional beard here.

Discover the range of our beard line!

This set features the essentials for a healthy beard and face, as well as our handsome Pocket Comb.

Contains 5 items:

• Beard Oil CONIFER - Bergamot & Lavender - 15 ml / 0.5 fl. oz.
• Beard Oil SANTAL - Tobacco & Spices - 15 ml / 0.5 fl. oz.
• Beard Oil CITRUS - Herbs & Sea - 15 ml / 0.5 fl. oz.
• Beard Wash - 250 ml / 8.45 fl. oz.
• Pocket Comb - hand-polished from cellulose acetate.*

See our tutorial for an exceptional beard.

Indulge with the full set.

In this deluxe box, you will find all of our beard products, as well as our premium Boar-Bristle Beard Brush.

 Contains 8 items:

• Beard Oil CONIFER - Bergamot & Lavender - 15 ml / 0.5 fl. oz.
• Beard Oil SANDALWOOD - Tobacco & Spices - 15 ml / 0.5 fl. oz.
• Beard Oil CITRUS - Herbs & Sea - 15 ml / 0.5 fl. oz.
• Beard Balm CONIFER - Bergamot & Lavender - 15 ml / 0.5 fl. oz.
• Beard Balm SANDALWOOD - Tobacco & Spices - 15 ml / 0.5 fl. oz.
• Beard Balm CITRUS - Herbs & Sea - 15 ml / 0.5 fl. oz.
• Beard Wash - 250 ml / 8.45 fl. oz.
• Boar-Bristle Beard Brush - high-quality craft production, certified FSC beechwood handle, boar bristles.

See our tutorial for an exceptional beard here.

Untangle with finesse and craftsmanship.

Cherrywood comb for untangling the beard. The meticulous finishing work ensures a smooth feel for a satisfying experience.

Handmade in Ontario, Canada.

Together with our Beard Oil, Beard Balm and Beard Wash, it will be your ultimate kit for beard care.

Watch the GROOM tutorial for an impressive beard here.

Handmade, small, strong!

A perfect comb by Kent for facial hair. A moustachioed's best friend.

Made from wood-derived cellulose acetate, hand-polished in England.

Check out our Moustache Scissors, Beard Oil and Beard Balm for a tidy moustache.

A barber-grade tool for your Dopp kit.

Stainless steel, professional-grade scissors. Be it for your moustache, beard, eyebrow or nose; this is a tool you can trust. 

These scissors were tailored to cut the thickest of hair efficiently. They will serve you well for many years (you can probably leave them as a part of the inheritance.) 

Easy care, rust-resistant.

Try our Moustache Wax, a moustache care essential.

This could become your favourite tool.

Here is the superior expression of the classic comb. Handmade in France, it is as sturdy as it is detailed. At first glance, the skilled craftsmanship behind it is evident. Possibly the best comb you will ever own.

Its convenient size makes it a versatile comb that easily fits your everyday carry.

Made in France from high-quality cellulose acetate (a plant-based plastic).

Goes hand in hand with our Styling Cream, Styling Clay or Styling Pomade.

No such thing as too many white tees.

Our new t-shirts might turn out to be just perfect :

• Certified organic cotton

• Handmade AND union-made in The Eastern Townships, Quebec

• Wonderfully soft

Before being another merch t-shirt, GROOM apparel is first and foremost extremely well-made, durable and comfortable.

And because no one likes to be a walking billboard, we made our logo quite discreet. 

Straight cut, true to size.

Also available in black.

No such thing as too many black tees.

Our t-shirts might turn out to be just perfect :

• Certified organic cotton

• Handmade AND union-made in the Eastern Townships, Quebec

• Wonderfully soft

Before being another merch t-shirt, GROOM apparel is first and foremost extremely well-made, durable and comfortable.

And because no one likes to be a walking billboard, we made our logo quite discreet. 

Straight cut, true to size.

Also available in white.

The unmatched comfort of GROOM, now in a crewneck!

Let yourself be wrapped up in pure comfort - quite literally - with the GROOM crewneck, available in VERY limited quantities!

(Honestly, there's only about 20 of them, all sizes combined.)

Before being another merch t-shirt, GROOM apparel is first and foremost extremely well-made, durable and comfortable.

Handmade and union-made in from organic cotton, right here in the Eastern Townships, QC.

Be warned: you will want to wear this every day! :)

Nicolas is 5'10'' and wears M.

Straight cut, true to size.