A gentle, highly-moisturizing shower gel with an invigorating scent; a daily delight.

Our shower gel cleans and moisturizes your skin in one stroke. Its moisturizing complex features jojoba and aloe extracts that strengthen your skin's natural hydratation, leaving it soft and replenished from the moment you step out of the shower. 

Its combination of gentle and biodegradable surfactants provide a rich lather, wether you wash with a puff, your bare hands or a sea sponge. 

As with all our products, we're packing a punch in this concentrated formula; a little goes a long way for your daily dose. 

Fragrance of cedar wood, lime and eucalyptus for an invigorating experience. 

Use

Apply a small quantity on a sea sponge, cloth or your hand. Lather as you apply to the body. Rinse (and feel the difference on your skin!)

Volume: 240 ml/ 8.1 fl.oz. or 475ml / 16 fl. oz.

Indulge with the full set for beard care.

• Beard Oil CONIFÈRE - Bergamote & Lavande - 15 ml / 0.5 fl. oz.
• Beard Oil SANTAL - Tabac & Épices - 15 ml / 0.5 fl. oz.
• Beard Oil CITRUS - Herbes  Mer - 15 ml / 0.5 fl. oz.
• Beard Balm CONIFÈRE - Bergamote & Lavande - 15 ml / 0.5 fl. oz.
• Beard Balm SANTAL - Tabac & Épices - 15 ml / 0.5 fl. oz.
• Beard Balm CITRUS - Herbes  Mer - 15 ml / 0.5 fl. oz.
• Beard Wash - 250 ml / 8.45 fl. oz.
• GROOM Beard Brush - high-quality craft production, certified FSC beech wood handle, boar bristles

See our tutorial for an exceptional beard here.

Cherry wood comb for untangling the beard, handmade in Canada. The detailed finishing work ensures a smooth feel for a pleasant experience.

Made in Canada

Together with our beard oils, beard balms and beard wash, it will be your ultimate kit for beard care.

Watch the GROOM tutorial for an exceptional beard. 

Classic and timeless single-blade design. Allows shaving of exceptional comfort and precision. The chrome-plated brass frame grants a luxurious weight to the razor, ensuring its durability. The dyed beechwood handle - made from FSC certified wood - features a fine grain and guarantees a steady grip.

Compatible with all standard safety-razor blades.

Includes one blade.

Use

Shave as usual, following the direction of the hair growth. If necessary, shave again perpendicular to the direction of hair growth. No need to apply pressure while shaving : let the weight of the razor do the work. Don't forget to rinse your face with cold water after shaving to tighten the pores.

Click here to learn more about safety razors. 

Natural boar bristles and beech handle. The exquisite manufacturing of this object is felt at the first glance; dense and soft wood, perfectly soft bristles.

A good quality brush is essential to maintaining a healthy-looking beard. For that reason we went on a search for this superb piece, handcrafted in France in a five-generation manufacture. The beech wood used for the handle is harvested in France following sustainable forest management.

Brushing a beard helps on multiple levels. It gets rid of dead skin, stimulates blood circulation for a better growth, untangles hair and enhances its look. Together with our beard oils, beard balms and beard wash, it will be your ultimate kit for beard care.

Ergonomic beech wood handle, natural colour, logo silkscreened.

See our tutorial for an exceptional beard here.

Use

Soak the brush in warm - not boiling - water for a few minutes before use. Bristles will absorb water and soften. Whisk off excess water. Apply shaving soap or cream to the brush and turn into a lather by whisking into a shaving bowl, the cusp of your hand or onto your face. Apply lather to the face with the brush. Once finished shaving, rinse the brush thoroughly in warm water. Store in a place where it can dry before its next use like our shaving brush and razor stand.

Universal stand for shaving brush and razor. Matches with the majority of shaving brushes, safety and cartridge razors.

Razor and shaving brush not included.

Made from jojoba oil and cocoa butter, this balm provides much-needed comfort and hydration to your skin after shaving.

Its rich texture combined with healing properties is quick to absorb, leaving your skin soft and replenished.

Fresh herbal fragrance of pine, sage and juniper.

Made in Montreal using high-quality, natural ingredients.

Use

Gently massage onto the skin until fully absorbed. Check out our shaving soap and shaving cream for the full routine, or check out the GROOM tutorial for an exceptional shaving routine. 

Volume: 50 ml / 1.7 fl. oz.

Our shaving cream is now your best asset for a shave of unprecedented comfort. Made from natural ingredients, it literally is the best of both worlds!

Its texture allows the razor to glade effortlessly, while its gentle formula will be delicate on your skin.

The fragrance is fresh and herbaceous, with notes of pine, sage and juniper.

Use

For a direct use, apply to wet face using fingers  and spread evenly by massaging a few moments. It is however the use of a shaving brush that will provide the full experience; it will form a thick and rich lather for an unforgettable experience. Complete your shaving routine with your favourite aftershave : 

Volume : 120 ml / 4.1 fl.oz

Our essentials for shaving care!

• Shaving Oil - 7 ml / 0.24 fl. oz.
• Shaving Cream - 30 ml / 1 fl. oz.
• Aftershave Balm - 15 ml / 0.5 fl. oz.
• Aftershave Splash - 7 ml / 0.24 fl. oz.

Ceramic bowl specially designed for your shaving needs. Features many details to enhance the performance of your shaving brush: perfect width and depth, raised bottom, dimple on the side for resting brush and ergonomic handling. The GROOM logo adorns the outside of the bowl.

This project was developed with the talented ceramist Hugo Didier; this bowl 100% Canadian-made.

Use

Heat the bowl by filling it with warm water. Garnish your shaving brush with soap or cream, discard the water from bowl and build your lather by whisking the brush in circular movements. Your lather is ready when its texture is thick and stands on its own.

Complete your shaving ritual with the shaving cream, the shaving soap, the safety razor and your favourite splash or balm aftershave. 

Lenght of 7.5 cm

For a healthy moustache, check out of beard oils, beard balms and beard wash. 

Quality comb handcrafted in United Kingdom. Made in cellulose acetate of vegetal origin.

The comb model in stock might differ slightly from picture.

A classic styling product that stands out at a glance.

Our styling pomade will help you achieve your best look, be it a natural-looking texture or a full-on slick-back. It is inspired from old-school pomades our grandfathers were using, however the all-natural formula promises to nourish your hair and scalp… and to be easier to wash out! Keep our folding comb at hand for casual touch-ups.

Fragrance of juniper berries, lime and rosemary.

How to use

60 ml / 2 fl. oz.

German-made safety razor of outstanding quality. Classic model, comes with a brand new blade.

Model 33C - handle length : 8.4 cm / 3.3 in

Shave as usual, following the direction of the hair growth with shaving soap or shaving cream. If necessary, shave again perpendicular to the direction of hair growth. No need to apply pressure while shaving : let the weight of the razor do the work. Don't forget to rinse your face with cold water after shaving to tighten the pores.

Click here to learn more about safety razors. 

Our shaving oil is meant to help shaving for sensitive skin. Its formulation of vegetable oils will create extra protection between the blade and razor, allowing the latter to glide smoothly. The skin is left less irritated, which means more comfort. 

Fragrance of pine, sage, and vetiver.  

Use

Prepare face with warm water and apply shaving oil to face. Apply your shaving soap or cream as you would normally, then proceed to shaving. Finish with your choice of aftershave (balm for a soothing effect, splash for an invigorating experience). Our shaving oil is also very useful for shaving small areas, such as the beard line.e

Volume : 30 ml / 1 fl.oz

Inspired by our grandfather’s apothecary, our splash combines many beneficial effects as well as an invigorating finale. Witch hazel extract brings astringency which helps closing up pores; a mild dose of alcohol disinfects potential micro-cuts and brings a refreshing feeling; aloe extract and vegetable glycerine moisturize the skin. Bee propolis extract is added for its aseptic anti-inflammatory and healing properties.

Classic fragrance of vetiver, lime peel, and juniper.

Use

After your shave, rinse face with cool water and pat dry with clean towel. Shake the bottle before use and apply to face. Check out our shaving soap and shaving cream for the full routine, or check out the GROOM tutorial for an exceptional shaving routine. 

Volume : 100 ml / 3.4 oz.

Made from shea and cocoa butter, our soap is inspired from the Italian tradition of soft shaving soaps. It picks up easily on the shaving brush and -when using a bowl or mug - will build into a rich and long-lasting lather. It will nourish the skin while providing a perfect shave.

Fragrance of pine, sage and vetiver.

Volume : 120 gr. / 4.9 oz.

Our unique and long-refined formula provides the much sought-after qualities of a premium-grade moustache wax: pliability, ease of application and an exceptional hold. Also contains nourishing and moisturizing ingredients, Light scent of pine and beeswax.

Use

Dig out a small amount then melt it by rubbing between your palms, then apply to your beard. It penetrates the hair and gives its nutritious properties, softens the beard and gently weighs on it as to keep it into place.

Volume: 15 ml

The moustache comb, another essential for moustache maintenance!

Our essentials for beard care!

• Beard Oil CONIFÈRE - Bergamote & Lavande - 7 ml / 0.24 fl. oz.
• Beard Oil SANTAL - Tabac & Épices - 7 ml / 0.24 fl. oz.
• Beard Oil CITRUS - Herbes & Mer - 7 ml / 0.24 fl. oz.
• Beard Balm CONIFÈRE - Bergamote & Lavande - 15 ml / 0.5 fl. oz.
• Beard Wash - 30 ml / 1 fl. oz.

Our beard wash is a liquid shampoo that has been created especially for regular use on beard and face. It is gentler than regular shampoo, shower gel, and body soap, all of which will dry out and damage your beard. Its formula combines conditioning properties with a cooling, minty effect.

Fragrance of pine, juniper, lime and clary sage.

Recommended for medium to large beards.

To take good care of your beard, check out our beard oils and our beard balms.

Use

Use as you would a regular shampoo: pour a small amount in your hands, lather up in beard and rinse thoroughly.

See our tutorial for an exceptional beard here.

Volume : 250 ml / 8.45 fl. oz. or 500 ml / 16.9 fl.oz.

Discover the range of our beard line!

• Beard Oil CONIFÈRE - Bergamote & Lavande - 15 ml / 0.5 fl. oz.
• Beard Oil SANTAL - Tabac & Épices - 15 ml / 0.5 fl. oz.
• Beard Oil CITRUS - Herbes  Mer - 15 ml / 0.5 fl. oz.
• Beard Wash - 250 ml / 8.45 fl. oz.
• GROOM Folding Comb - hand-polished, from cellulose acetate

A rich ointment for the proudly bearded.

Explore our 3 signature scents.

Our beard balm is a blend of rich and highly beneficial ingredients, such as beeswax, shea butter and argan oil. It deeply nourishes the beard, protects it from the elements and helps keeping stray hair in check.

Recommended for beard worn medium to long, or very coarse and dry.

Enjoy a full care routine with our Beard Wash, or our light Beard Oil that acts efficiently at the skin level.

Use

Dig out a small amount then melt it by rubbing between your palms, then apply to your beard. It penetrates the hair and gives its nutritious properties, softens the beard and gently weighs on it as to keep it into place.

See our tutorial for an exceptional beard here.

Volume: 60 ml / 2 fl. oz.