A gentle, highly-moisturizing shower gel with an invigorating scent; a daily delight!

• Beard Oil CONIFÈRE - Bergamote & Lavande - 15 ml / 0.5 fl. oz.
• Beard Oil SANTAL - Tabac & Épices - 15 ml / 0.5 fl. oz.
• Beard Oil CITRUS - Herbes  Mer - 15 ml / 0.5 fl. oz.
• Beard Balm CONIFÈRE - Bergamote & Lavande - 15 ml / 0.5 fl. oz.
• Beard Balm SANTAL - Tabac & Épices - 15 ml / 0.5 fl. oz.
• Beard Balm CITRUS - Herbes  Mer - 15 ml / 0.5 fl. oz.
• Beard Wash - 250 ml / 8.45 fl. oz.
• GROOM Beard Brush - high-quality craft production, certified FSC beech wood handle, boar bristles

Cherry wood comb for untangling the beard, handmade in Canada. The detailed finishing work ensures a smooth feel for a pleasant experience.

Made in Canada

Classic and timeless single-blade design. Allows shaving of exceptional comfort and precision. The chrome-plated brass frame grants a luxurious weight to the razor, ensuring its durability. The dyed beechwood handle - made from FSC certified wood - features a fine grain and guarantees a steady grip.

Compatible with all standard safety-razor blades.

Includes one blade.

Natural boar bristles and beech handle. The exquisite manufacturing of this object is felt at the first glance; dense and soft wood, perfectly soft bristles.

A good quality brush is essential to maintaining a healthy-looking beard. For that reason we went on a search for this superb piece, handcrafted in France in a five-generation manufacture. The beech wood used for the handle is harvested in France following sustainable forest management.

Brushing a beard helps on multiple levels. It gets rid of dead skin, stimulates blood circulation for a better growth, untangles hair and enhances its look. Together with our beard products, it will be your ultimate kit for beard care.

Ergonomic beech wood handle, natural colour, logo silkscreened.

Universal stand for shaving brush and razor. Matches with the majority of shaving brushes, safety and cartridge razors.

Razor and shaving brush not included.

Made from jojoba oil and cocoa butter, this balm provides much-needed comfort and hydration to your skin after shaving.

Its rich texture combined with healing properties is quick to absorb, leaving your skin soft and replenished.

Fresh herbal fragrance of pine, sage and juniper.

Made in Montreal using high-quality, natural ingredients.

Gently massage onto the skin until fully absorbed.

50 ml / 1.7 fl. oz.

Our shaving cream is now your best asset for a shave of unprecedented comfort. Made from natural ingredients, it literally is the best of both worlds!

Its texture allows the razor to glade effortlessly, while its gentle formula will be delicate on your skin.

Continue with your choice of aftershave.

The fragrance is fresh and herbaceous, with notes of pine, sage and juniper.

4.1 fl.oz

• Shaving Oil - 7 ml / 0.24 fl. oz.
• Shaving Cream - 30 ml / 1 fl. oz.
• Aftershave Balm - 15 ml / 0.5 fl. oz.
• Aftershave Splash - 7 ml / 0.24 fl. oz.

Ceramic bowl specially designed for your shaving needs. Features many details to enhance the performance of your shaving brush: perfect width and depth, raised bottom, dimple on the side for resting brush and ergonomic handling. The GROOM logo adorns the outside of the bowl.

This project was developed with the talented ceramist Hugo Didier; this bowl 100% Canadian-made.

Lenght of 7.5 cm

Quality comb handcrafted in United Kingdom. Made in cellulose acetate of vegetal origin.

The comb model in stock might differ slightly from picture.

Our styling pomade will help you achieve your best look, be it a natural-looking texture or a full-on slick-back. It is inspired from old-school pomades our grandfathers were using, however the all-natural formula promises to nourish your hair and scalp… and to be easier to wash out! Keep our folding comb at hand for casual touch-ups.

Fragrance of juniper berries, lime and rosemary.

60 ml / 2 fl. oz.

German-made safety razor of outstanding quality. Classic model, comes with a brand new blade.

Model 33C - handle length : 8.4 cm / 3.3 in

Our shaving oil is meant to help shaving for sensitive skin. Its formulation of vegetable oils will create extra protection between the blade and razor, allowing the latter to glide smoothly. The skin is left less irritated, which means more comfort. 

Fragrance of pine, sage, and vetiver.   1 fl.oz

Inspired by our grandfather’s apothecary, our splash combines many beneficial effects as well as an invigorating finale. Witch hazel extract brings astringency which helps closing up pores; a mild dose of alcohol disinfects potential micro-cuts and brings a refreshing feeling; aloe extract and vegetable glycerine moisturize the skin. Bee propolis extract is added for its aseptic anti-inflammatory and healing properties.

Classic fragrance of vetiver, lime peel, and juniper.

100ml

Made from shea and cocoa butter, our soap is inspired from the Italian tradition of soft shaving soaps. It picks up easily on the shaving brush and -when using a bowl or mug - will build into a rich and long-lasting lather. It will nourish the skin while providing a perfect shave.

Fragrance of pine, sage and vetiver.

4.9 oz.

Our unique and long-refined formula provides the much sought-after qualities of a premium-grade moustache wax: pliability, ease of application and an exceptional hold. Also contains nourishing and moisturizing ingredients, Light scent of pine and beeswax.

15ml

• Beard Oil CONIFÈRE - Bergamote & Lavande - 7 ml / 0.24 fl. oz.
• Beard Oil SANTAL - Tabac & Épices - 7 ml / 0.24 fl. oz.
• Beard Oil CITRUS - Herbes  Mer - 7 ml / 0.24 fl. oz.
• Beard Balm CONIFÈRE - Bergamote & Lavande - 15 ml / 0.5 fl. oz.
• Beard Wash - 30 ml / 1 fl. oz.

Our beard wash is a liquid shampoo that has been created especially for regular use on beard and face. It is gentler than regular shampoo, shower gel, and body soap, all of which will dry out and damage your beard. Its formula combines conditioning properties with a cooling, minty effect.

Use as you would a regular shampoo: pour a small amount in your hands, lather up in beard and rinse thoroughly.

Recommended for medium to large beards.

Fragrance of pine, juniper, lime and clary sage.

• Beard Oil CONIFÈRE - Bergamote & Lavande - 15 ml / 0.5 fl. oz.
• Beard Oil SANTAL - Tabac & Épices - 15 ml / 0.5 fl. oz.
• Beard Oil CITRUS - Herbes  Mer - 15 ml / 0.5 fl. oz.
• Beard Wash - 250 ml / 8.45 fl. oz.
• GROOM Folding Comb - hand-polished, from cellulose acetate

A rich ointment for the proudly bearded.

Explore our 3 signature scents.

PLEASE NOTE : Our "Original" and "Tobacco" fragrances have been renamed! You can now find them under the names "Conifère" and "Santal" respectively.

Our beard balm is a blend of rich and highly beneficial ingredients, such as beeswax, shea butter and argan oil. It deeply nourishes the beard, protects it from the elements and helps keeping stray hair in check.

Recommended for beard worn medium to long, or very coarse and dry.

Enjoy a full care routine with our fortifying Beard Wash, or our light Beard Oil that acts efficiently at the skin level.

60 ml / 2 fl. oz.