The universal beard care.

Explore our 3 signature scents.

Our beard oil is a careful blend of high-quality, light oils. Quickly absorbed by the hair and skin, it softens and nourishes the hair, moisturizes the skin underneath and soothes dandruff and itchiness.

Recommended for all beard types.

Enjoy a full care routine with our Beard Wash, or our deeply nourishing beard balm.

Use 

Count a few drops in the palm of your hand (start with 5 drops for a test dose, then adjust to your needs), rub both palms together and apply to beard. Make sure to apply evenly on beard, and massage skin underneath.

See our tutorial for an exceptional beard here.

Available in 30 ml / 1 fl. oz. and 60 ml / 2 fl. oz.

A modern styling product, that leaves a matte finish and washes away easy. Oh, and clean ingredients only please. A splendid product from GROOM.

Performs impeccably, while being made entirely of ethical, clean ingredients. Quite a hard find in the world of styling products. Give it a try!

Our Styling Clay is hugely polyvalent. It instantly provides volume and hold to hair, with a naturally dry finish. It works on all hair types and does wonders on fine hair.

Our Clay is a blend of natural oils and waxes, fine clays and a ground-breaking fixative of vegetable origin. It is therefore one of the very rare styling products without any trace of petrolatum or synthetic polymers.

To get it out of the hair, simply wash with a gentle shampoo.

As with all our products, a small quantity will go a long way. 

Light fragrance of citrus and sage.

Use

Warm up a small quantity between your palms and apply directly to hair, dry or damp. Distribute evenly on hair, and style using fingers, comb or brush. Keep our classic comb at hand for casual touch-ups. 

Volume: 60 ml / 2 fl. oz.

Enjoy the tantalizing scents of GROOM in your home. Our soy candles will diffuse our signature scents for many hours.

The Santal scent is a blend of exotic spices and sandalwood. Warm and captivating.

Also available in our Conifère scent.

Limited run!

This is a seasonal item. Get yours now while supplies last! 

The GROOM Styling Cream - a natural look, a supple hold and clean ingredients. Simply put : an outstanding styling product !

Some would say our Styling Cream is the perfect product. Easy to apply, it instantly softens the hair and styles it effortlessly, with a low shine and medium, supple hold.

Water-soluble, it washes out easily with a shampoo. Its natural ingredients are gentle to the scalp and do not dry hair out.

Apply to dry or damp hair. For all hair types. Light scent of juniper and lime. 

Use

Warm up a small quantity between your palms and apply directly to hair, dry or damp. Distribute evenly on hair, and style using fingers, comb or brush. Keep our classic comb at hand for casual touch-ups.  

Volume: 60 ml / 2 fl. oz. 

Enjoy the tantalizing scents of GROOM in your home. Our soy candles will diffuse our signature scents for many hours.

The Conifère scent is a blend of northern evergreens, with a touch of citrus fruits and lavender. Purifying and comforting.

Also available with our Santal scent.

Limited run!

This is a seasonal item. Get yours now while supplies last! 

As good as a tee can get

Our new t-shirts might turn out to be just perfect :

- made from certified organic cotton
- handmade AND union-made in the Eastern Townships, QC
- wonderfully soft

Before being another merch t-shirt, these pieces of GROOM apparel are first and foremost extremely well-made, durable and comfortable.

Because no one likes to be a walking billboard, we made our logo quite discreet. That way you'll be able to wear your favourite tee without feeling we should be paying you for it.

Straight cut, true to size.

As good as a tee can get

Our new t-shirts might turn out to be just perfect :

- made from certified organic cotton
- handmade AND union-made in the Eastern Townships, QC
- wonderfully soft

Before being another merch t-shirt, these pieces of GROOM apparel are first and foremost extremely well-made, durable and comfortable.

Because no one likes to be a walking billboard, we made our logo quite discreet. That way you'll be able to wear your favourite tee without feeling we should be paying you for it.

Straight cut, true to size.