The universal beard care.

Explore our 3 signature scents.

Our beard oil is a careful blend of high-quality, light oils. Quickly absorbed by the hair and skin, it softens and nourishes the hair, moisturizes the skin underneath and soothes dandruff and itchiness.

Recommended for all beard types.

Enjoy a full care routine with our Beard Wash, or our deeply nourishing beard balm.

Use 

Count a few drops in the palm of your hand (start with 5 drops for a test dose, then adjust to your needs), rub both palms together and apply to beard. Make sure to apply evenly on beard, and massage skin underneath.

See our tutorial for an exceptional beard here.

Available in 30 ml / 1 fl. oz. and 60 ml / 2 fl. oz.

A modern styling product, that leaves a matte finish and washes away easy. Oh, and clean ingredients only please. A splendid product from GROOM.

This product is a huge step for us: it performs impeccably, while being made entirely of ethical, clean ingredients. Quite a hard find in the world of styling products. Give it a try!

Our Styling Clay is hugely polyvalent. It instantly provides volume and hold to hair, with a naturally dry finish. It works on all hair types and does wonders on fine hair.

Our Clay is a blend of natural oils and waxes, fine clays and a ground-breaking fixative of vegetable origin. It is therefore one of the very rare styling products without any trace of petrolatum or synthetic polymers.

To get it out of the hair, simply wash with a gentle shampoo.

As with all our products, a small quantity will go a long way. 

Light fragrance of citrus and sage.

Use

Warm up a small quantity between your palms and apply directly to hair, dry or damp. Distribute evenly on hair, and style using fingers, comb or brush. Keep our classic comb at hand for casual touch-ups. 

Volume: 60 ml / 2 fl. oz.

Enjoy the tantalizing scents of GROOM in your home. Our soy candles will diffuse our signature scents for many hours.

The Santal scent is a blend of exotic spices and sandalwood. Warm and captivating.

Also available in our Conifère scent.

Limited run!

This is a seasonal item. Get yours now while supplies last! 

Enjoy the tantalizing scents of GROOM in your home. Our soy candles will diffuse our signature scents for many hours.

The Conifère scent is a blend of northern evergreens, with a touch of citrus fruits and lavender. Purifying and comforting.

Also available with our Santal scent.

Limited run!

This is a seasonal item. Get yours now while supplies last! 

As good as a tee can get

Our new t-shirts might turn out to be just perfect :

- made from certified organic cotton
- handmade AND union-made in the Eastern Townships, QC
- wonderfully soft

Before being another merch t-shirt, these pieces of GROOM apparel are first and foremost extremely well-made, durable and comfortable.

Because no one likes to be a walking billboard, we made our logo quite discreet. That way you'll be able to wear your favourite tee without feeling we should be paying you for it.

Straight cut, true to size.

The best of body and hair care!

To highlight our feature on the TV show Dans l'Oeil du Dragon, we're introducing our Limited Edition Trial Kit with GROOM's best products for body and hair.

• Moisturizing shower gel - 30 ml
• Deodorant - 21g
• Rhassoul soap - 72,5 g
• Fortifying shampoo - 30 ml
• Fortifying conditioner - 30 ml

LIMITED EDITION

Check out our feature on the show Dans l'Oeil du Dragon HERE

As good as a tee can get

Our new t-shirts might turn out to be just perfect :

- made from certified organic cotton
- handmade AND union-made in the Eastern Townships, QC
- wonderfully soft

Before being another merch t-shirt, these pieces of GROOM apparel are first and foremost extremely well-made, durable and comfortable.

Because no one likes to be a walking billboard, we made our logo quite discreet. That way you'll be able to wear your favourite tee without feeling we should be paying you for it.

Straight cut, true to size.