The universal beard care.

Explore our 3 signature scents.

PLEASE NOTE : Our "Original" and "Tobacco" fragrances have been renamed! You can now find them under the names "Conifère" and "Santal" respectively.

Our beard oil is a careful blend of high-quality, light oils. Quickly absorbed by the hair and skin, it softens and nourishes the hair, moisturizes the skin underneath and soothes dandruff and itchiness.

Recommended for all beard types.

Enjoy a full care routine with our fortifying Beard Wash, or our deeply nourishing beard balm.

Available in 30 ml / 1 fl. oz. and 60 ml / 2 fl. oz.

A modern styling product, that leaves a matte finish and washes away easy. Oh, and clean ingredients only please. A splendid new product from GROOM.

This product is a huge step for us: it performs impeccably, while being made entirely of ethical, clean ingredients. Quite a hard find in the world of styling products. Give it a try!

Our brand new Styling Clay is hugely polyvalent. It instantly provides volume and hold to hair, with a naturally dry finish. It works on all hair types and does wonders on fine hair.

Easy to apply thanks to its soft texture, it goes on dry or damp hair.

Our Clay is a blend of natural oils and waxes, fine clays and a ground-breaking fixative of vegetable origin. It is therefore one of the very rare styling products without any trace of petrolatum or synthetic polymers.

To get it out of the hair, simply wash with a gentle shampoo.

As with all our products, a small quantity will go a long way.  

Light fragrance of citrus and sage.

Volume: 60 ml / 2 fl. oz.

Use: Warm up a small quantity between your palms and apply directly to hair, dry or damp. Distribute evenly on hair, and style using fingers, comb or brush.

Enjoy the tantalizing scents of GROOM in your home. Our soy candles will diffuse our signature scents for many hours.

The Santal scent is a blend of exotic spices and sandalwood. Warm and captivating.

Also available in our Conifère scent.

Limited run!

This is a seasonal item. Get yours now while supplies last! 

Enjoy the tantalizing scents of GROOM in your home. Our soy candles will diffuse our signature scents for many hours.

The Conifère scent is a blend of northern evergreens, with a touch of citrus fruits and lavender. Purifying and comforting.

Also available with our Santal scent.

Limited run!

This is a seasonal item. Get yours now while supplies last! 

The first ever GROOM soap bars, decorated with a message either optimistic... or realistic!

Mid-March 2020, lockdown was announced in Québec. At GROOM, despite the doom-like atmosphere, we were happy to unwrap our brand-new soap-making material.

Just like our other "limited edition" items (liquid hand soap and hand cream) that were developed and launched under the restraints of COVID-19, we poured our first bars of soap.

Unscented, cold-processed and surfatted with shea butter, this is a pure soap that will care for your skin.

Optimistic or realistic? Select the soap to match your personality!

You have a rainbow posted up in your window? Go for "ÇA VA BIEN ALLER", which if French for "it will be ok".

Or maybe the twenty-six rainbows in your neighbors' windows are becoming an unbearable sight? Then "ÇA VA BIEN LAVER" is for you. And since it is French for "it will clean nicely", it's a pretty honest marking!

Whichever you choose, a $0,50 donation will be made to charity for every soap sold on our website : 

• "optimistic" soaps will support La Cantine pour tous (providing healthy meals to Canadian children)
  

• "realistic" soaps will support The David Suzuki Foundation 

Ingredients:

Sodium Cocoate, Sodium Olivate, Aqua, Glycerin, Sodium Cacao Theobromate, Sodium Ricinoleate, Sodium Hempseedate, Butyrospermum Parkii Butter