Universal beard care. Recommended for all beard types.

Explore our 3 signature scents, as well as our 10-year anniversary, limited-edition scent: ATLAS - Cypress & Vetiver.

Our Beard Oil is a careful blend of high-quality, light oils. Quickly absorbed by the hair and skin, it softens and nourishes the hair, moisturizes the skin underneath and soothes dandruff and itchiness.

Enjoy a full care routine with our Beard Wash, our leave-in Beard Conditioner, or our deeply nourishing Beard Balm.

See our tutorial for an exceptional beard here.

Volume: 30 ml / 1 fl. oz. or 60 ml / 2 fl. oz.

Texture? Lots. Hold? All-day.

Go clean and be seen! A modern, polyvalent styling product with a true matte finish. It performs impeccably, affords volume and washes out easily!

Our Styling Clay is composed entirely of ethical and clean ingredients, and those are some rare qualities in the world of styling products. You’ll find a blend of natural oils and waxes, fine clays and a ground-breaking fixative of vegetable origin.

Suitable for all hair types, ideal for fine hair. (Hint: keep our Pocket Comb on hand for quick touch-ups.)  

It is one of the very rare styling products without any trace of petrolatum or synthetic polymers.

Water-soluble, you can simply wash it out with a gentle shampoo.

Light fragrance of citrus and sage.

Volume: 60 ml / 2 fl. oz.

Learn more about our Styling Clay in this video (3 min. 35 sec.)

Low-shine look, low-key vibe.

The GROOM Styling Cream - a natural look, a supple hold and clean ingredients. Simply put an outstanding styling product!

Some say our Styling Cream is the perfect product. Easy to apply, it instantly softens the hair and styles it effortlessly, with a low shine and medium, pliant hold. 

Water-soluble, it washes out easily. The natural ingredients are gentle to the scalp and do not dry hair out. (Pro tip - our Fortifying Shampoo will give you amazing results!) 

Suitable for all hair types, ideal for medium to thick hair. Keep our Pocket Comb on hand for quick touch-ups.  

As with all our styling products, it is without any trace of petrolatum or synthetic polymers.

A light scent of juniper and lime.

Volume: 60 ml / 2 fl. oz.

Learn more about our Styling Cream in this video (4 min. 29 sec.)

The essentials for body and skincare!

This little box features our skincare products to feel what GROOM is all about.

Ideal to explore what all the hype with our skincare line is all about and just perfect to put in your suitcase.

This set features:

• Moisturizing Shower Gel - 30 ml
• Stick Deodorant - 21 g
• Purifying Face Wash - 30 ml
• Mattifying Face Moisturizer - 15 ml
• Rhassoul Soap - 70 g

These are generous sizes for a test run, allowing for a few weeks of regular use.

The containers are easily reusable for travel.

An iconic Beard Oil. A mythical anniversary scent.

The GROOM Beard Oild just hit the 10 year mark!

It is quite a milestone to reach, so we celebrate this by unveiling an exclusive, limited edition scent: ATLAS - Cypress & Vetiver.

For this scent we drew our inspiration from the rich history of classic perfumery.

ATLAS, with its notes of cypress, Atlas cedar, Egyptian geranium, vetiver and bitter orange, is at the crossroad of the "fougère" and "oriental wood" perfume families.

A genuinely unique olfactive experience, evocative of GROOM's unique journey.

Our Beard Oil is a careful blend of high-quality, light oils. Quickly absorbed by the hair and skin, it softens and nourishes the hair, moisturizes the skin underneath and soothes dandruff and itchiness.

Enjoy a full care routine with our Beard Wash, or leave-in Beard Conditioner or our deeply nourishing Beard Balm.

See our tutorial for an exceptional beard here.

Volume: 30 ml / 1 fl. oz.

Bold and exciting arrival at GROOM. Mighty, high-end care for outstanding hair - which you deserve.

NOW AVAILABLE!

Discover the brand new Hair Serum from GROOM, cleverly designed to densify your hair and rebalance the scalp. 

Our formulation features a unique blend of powerful and innovative natural key ingredients. Enjoy fortified and healthy-looking hair and a restored scalp from the first use. Continued usage contributes to densifying and strengthening hair.

Our Serum acts on three levels for a full round of goodness:

- key ingredients and yeast extracts acting at the cellular level to regulate follicular activity;

- botanical extracts to foster a healthy scalp and reduce itchiness and dandruff;

- a high concentration of peptides and proteins to instantly give body, control and shine to hair.

Light and fresh scent of rosemary and sage.

Volume: 60 ml / 2 fl. oz. 

No such thing as too many white tees.

Our new t-shirts might turn out to be just perfect :

• Certified organic cotton

• Handmade AND union-made in The Eastern Townships, Quebec

• Wonderfully soft

Before being another merch t-shirt, GROOM apparel is first and foremost extremely well-made, durable and comfortable.

And because no one likes to be a walking billboard, we made our logo quite discreet. 

Straight cut, true to size.

Also available in black.