Going plastic negative

It is our great pleasure to announce that since March 1st 2021, GROOM is certified Plastic Negative!🌱

This certification allows us to officially claim that for every plastic component used in our packaging or operations, twice its weight in plastic pollution is taken out of the environment by our partner, rePurpose Global.

In 2021, issues linked to plastic pollution are well documented. Despite its drawbacks, plastic is unfortunately hard to avoid in our industry, especially for products used in the shower.

Until reliable replacement solutions are available, we choose to tackle the issue head on by obtaining this certification. This initiative goes hand in hand with our ambitious environmental commitment (find out more about it HERE).

On top of funding the direct removal of plastic pollution, this partnership with rePurpose Global allows us to support research in waste management and recycling programmes, while offering better conditions to marginalized workers.

Of course, none of this would be possible without your help. From the bottom of our hearts, thank you for helping us change the world, one morning ritual at a time. 

To learn more about this initiative, take a look at GROOM x rePurpose Global microsite 

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