The universal beard care.
Explore our 3 signature scents.
Our beard oil is a careful blend of high-quality, light oils. Quickly absorbed by the hair and skin, it softens and nourishes the hair, moisturizes the skin underneath and soothes dandruff and itchiness.
Recommended for all beard types.
Enjoy a full care routine with our Beard Wash, or our deeply nourishing beard balm.
Count a few drops in the palm of your hand (start with 5 drops for a test dose, then adjust to your needs), rub both palms together and apply to beard. Make sure to apply evenly on beard, and massage skin underneath.
See our tutorial for an exceptional beard here.
Available in 30 ml / 1 fl. oz. and 60 ml / 2 fl. oz.
A rich ointment for the proudly bearded.
Explore our 3 signature scents.
Our beard balm is a blend of rich and highly beneficial ingredients, such as beeswax, shea butter and argan oil. It deeply nourishes the beard, protects it from the elements and helps keeping stray hair in check.
Recommended for beard worn medium to long, or very coarse and dry.
Enjoy a full care routine with our Beard Wash, or our light Beard Oil that acts efficiently at the skin level.
Dig out a small amount then melt it by rubbing between your palms, then apply to your beard. It penetrates the hair and gives its nutritious properties, softens the beard and gently weighs on it as to keep it into place.
See our tutorial for an exceptional beard here.
Volume: 60 ml / 2 fl. oz.
Our beard wash is a liquid shampoo that has been created especially for regular use on beard and face. It is gentler than regular shampoo, shower gel, and body soap, all of which will dry out and damage your beard. Its formula combines conditioning properties with a cooling, minty effect.
Use as you would a regular shampoo: pour a small amount in your hands, lather up in beard and rinse thoroughly.
Recommended for medium to large beards.
Fragrance of pine, juniper, lime and clary sage.
See our tutorial for an exceptional beard here.
Our unique and long-refined formula provides the much sought-after qualities of a premium-grade moustache wax: pliability, ease of application and an exceptional hold. Also contains nourishing and moisturizing ingredients, Light scent of pine and beeswax.
15ml
Quality comb handcrafted in United Kingdom. Made in cellulose acetate of vegetal origin.
The comb model in stock might differ slightly from picture.
Enjoy the tantalizing scents of GROOM in your home. Our soy candles will diffuse our signature scents for many hours.
The Santal scent is a blend of exotic spices and sandalwood. Warm and captivating.
Also available in our Conifère scent.
Limited run!
This is a seasonal item. Get yours now while supplies last!