The GROOM Styling Cream - a natural look, a supple hold and clean ingredients. Simply put : an outstanding styling product !

Some would say our Styling Cream is the perfect product. Easy to apply, it instantly softens the hair and styles it effortlessly, with a low shine and medium, supple hold.

Water-soluble, it washes out easily with a shampoo. Its natural ingredients are gentle to the scalp and do not dry hair out.

Apply to dry or damp hair. For all hair types. Light scent of juniper and lime. 

Use

Warm up a small quantity between your palms and apply directly to hair, dry or damp. Distribute evenly on hair, and style using fingers, comb or brush. Keep our classic comb at hand for casual touch-ups.  

Volume: 60 ml / 2 fl. oz. 

The GROOM Styling Mist - a hugely versatile sea-salt spray that instantly boosts volume and gives texture to your hair !

Our Styling Mist is probably our most versatile styling product. Its super powers reside in just the right balance of sea salt -for texture- and of our natural fixing agent - for volume.

The result is a product that will work wonders on its own for a look au naturel (hello beach hair !) with a soft hold, or in combination with our other styling products to boost their effect. 

Icing on the cake : it will instantly bring back to life hair that has been dulled by a cap or helmet !

Light fragrance of citrus and fresh herbs.

Formulated without silicones, parabens or synthetic polymers. 

Use

Spray onto dry, damp or wet hair. Use on its own or as a primer to our other styling products. 

Volume: 120 ml / 4 fl. oz. ou 240 ml / 8.1 fl. oz.

A beautifully scented soap enriched with volcanic clay.

Our GROOM soap is crafted following the pure tradition of soap-making.
It is created through a cold-saponification process and surfatted with shea butter. This means once the main butters and oils are saponified, we add shea butter to the mix, giving the end product a superior moisturizing and gentle effect.

Our formulation is enriched with Moroccan volcanic clay, called “rhassoul”. This clay has been renowned since Antiquity, much sought after for its deeply cleansing effect, yet without being aggressive to the skin.

Mesmerizing scent based on cedar wood and sandalwood.

Use

For use on the body or hands.

Weight : 145 g

Check out our other shower essentials : fortifying shampoo, fortifying conditioner and moisturizing shower gel.

Performant, easy to wear, goes on clean… and natural! We have spent months perfecting this classic, in order to bring to you an exceptional product.

Ditch aggressively-scented deodorants and antiperspirants with aluminum salts. Our deodorant combines castor beanextracts to fight odours, as well as tapioca starch extracts to absorb moisture. Carnauba wax and shea butter are here to nourish your skin, while keeping a dry finish.

Choose between the regular 75 g size, or the 21 g travel size. Both will serve you well!

Elegantly scented with juniper and slightly peppery eucalyptus.

Free of aluminum salts, baking soda, petroleum derivatives and parabens. 

Use 

Apply on clean, dry skin. Spend the rest of the day not-thinking of your BO.

Volume: choice of 75 g (2.64 oz.) or 21 g (0.74 oz.)

Complete your routine with our rhassoul soap, our shower gel, or check out our spray deodorant. 

A gentle, highly-moisturizing shower gel with an invigorating scent; a daily delight.

Our shower gel cleans and moisturizes your skin in one stroke. Its moisturizing complex features jojoba and aloe extracts that strengthen your skin's natural hydratation, leaving it soft and replenished from the moment you step out of the shower. 

Its combination of gentle and biodegradable surfactants provide a rich lather, wether you wash with a puff, your bare hands or a sea sponge. 

As with all our products, we're packing a punch in this concentrated formula; a little goes a long way for your daily dose. 

Fragrance of cedar wood, lime and eucalyptus for an invigorating experience. 

Use

Apply a small quantity on a sea sponge, cloth or your hand. Lather as you apply to the body. Rinse (and feel the difference on your skin!)

Volume: 240 ml/ 8.1 fl.oz. or 475ml / 16 fl. oz.

A gentle, natural shampoo that really takes care of your hair.

Use

Volume: 240 ml / 8.1 fl. oz. or 475ml / 16 fl. oz.

A modern styling product, that leaves a matte finish and washes away easy. Oh, and clean ingredients only please. A splendid product from GROOM.

Performs impeccably, while being made entirely of ethical, clean ingredients. Quite a hard find in the world of styling products. Give it a try!

Our Styling Clay is hugely polyvalent. It instantly provides volume and hold to hair, with a naturally dry finish. It works on all hair types and does wonders on fine hair.

Our Clay is a blend of natural oils and waxes, fine clays and a ground-breaking fixative of vegetable origin. It is therefore one of the very rare styling products without any trace of petrolatum or synthetic polymers.

To get it out of the hair, simply wash with a gentle shampoo.

As with all our products, a small quantity will go a long way. 

Light fragrance of citrus and sage.

Use

Warm up a small quantity between your palms and apply directly to hair, dry or damp. Distribute evenly on hair, and style using fingers, comb or brush. Keep our classic comb at hand for casual touch-ups. 

Volume: 60 ml / 2 fl. oz.

Our beard wash is a liquid shampoo that has been created especially for regular use on beard and face. It is gentler than regular shampoo, shower gel, and body soap, all of which will dry out and damage your beard. Its formula combines conditioning properties with a cooling, minty effect.

Fragrance of pine, juniper, lime and clary sage.

Recommended for medium to large beards.

To take good care of your beard, check out our beard oils and our beard balms.

Use

Use as you would a regular shampoo: pour a small amount in your hands, lather up in beard and rinse thoroughly.

See our tutorial for an exceptional beard here.

Volume : 250 ml / 8.45 fl. oz. or 500 ml / 16.9 fl.oz.

The universal beard care.

Explore our 3 signature scents.

Our beard oil is a careful blend of high-quality, light oils. Quickly absorbed by the hair and skin, it softens and nourishes the hair, moisturizes the skin underneath and soothes dandruff and itchiness.

Recommended for all beard types.

Enjoy a full care routine with our Beard Wash, or our deeply nourishing beard balm.

Use 

Count a few drops in the palm of your hand (start with 5 drops for a test dose, then adjust to your needs), rub both palms together and apply to beard. Make sure to apply evenly on beard, and massage skin underneath.

See our tutorial for an exceptional beard here.

Available in 30 ml / 1 fl. oz. and 60 ml / 2 fl. oz.

Discover the range of our beard line!

• Beard Oil CONIFÈRE - Bergamote & Lavande - 15 ml / 0.5 fl. oz.
• Beard Oil SANTAL - Tabac & Épices - 15 ml / 0.5 fl. oz.
• Beard Oil CITRUS - Herbes  Mer - 15 ml / 0.5 fl. oz.
• Beard Wash - 250 ml / 8.45 fl. oz.
• GROOM Folding Comb - hand-polished, from cellulose acetate

Our essentials for beard care!

• Beard Oil CONIFÈRE - Bergamote & Lavande - 7 ml / 0.24 fl. oz.
• Beard Oil SANTAL - Tabac & Épices - 7 ml / 0.24 fl. oz.
• Beard Oil CITRUS - Herbes & Mer - 7 ml / 0.24 fl. oz.
• Beard Balm CONIFÈRE - Bergamote & Lavande - 15 ml / 0.5 fl. oz.
• Beard Wash - 30 ml / 1 fl. oz.

Formulated with jojoba oil and cocoa butter, our balm provides soothing and moisture after shaving.

Its rich texture combined with healing properties is quick to absorb, leaving your skin soft and replenished.

Fresh herbal fragrance of pine, sage and juniper.

Recyclable tube made using 50% ocean-bound plastic, directly reducing environmental pollution.

Learn more about our use of ocean-bound plastic 👉  here

Use

Gently massage onto the skin until fully absorbed. Check out our shaving soap and shaving cream for the full routine, or check out the GROOM tutorial for an exceptional shaving routine. 

Volume: 50 ml / 1.7 fl. oz.