Bring a fresh, genuine experience to your daily wash.

Sea sponges have been prized since time immemorial for use in body care. Discover their exceptional properties, which pair intuitively with GROOM products, such as our moisturizing shower gel or rhassoul soap.
Sea sponges are ranked according to their grade, and ours are Rock Island Wool, among the very finest. They are harvested sustainably off the coast of Florida, in the Gulf of Mexico.

Sea sponges are surprisingly stiff and light when dry. Just a bit of water and they seemingly return to life, becoming extremely soft and absorbent. In addition to providing a fantastic lather, they gently exfoliate the skin.

Now for the official warning : once you try it, there is no going back to plastic puffs!

Care Instructions : Leave to dry between uses. Rock Island Wool sponges will last at least 6 months, but easily over a year. In order to enhance it’s lifespan, perform a monthly cleaning of the sponge by soaking it in a warm water and baking soda solution (1 tablespoon per cup of water) and rinse thoroughly.

Dimensions : approximately 12 cm in diameter.

Surrounding yourself well is key to a good life - it’s true for people... and for combs!

Here is the superior expression of the classic comb. Handmade in France, it is as sturdy as it is detailed. For the first glance, the skilled craftsmanship behind it is obvious. Possibly the best comb you will ever own.

Made in France out of cellulose acetate (plant-based plastic).

Length of 132 mm

Goes hand in hand with our hair pomade or styling clay.

A beautifully scented soap enriched with volcanic clay.

Our GROOM soap is crafted following the pure tradition of soap-making.
It is created through a cold-saponification process and surfatted with shea butter. This means once the main butters and oils are saponified, we add shea butter to the mix, giving the end product a superior moisturizing and gentle effect.

Our formulation is enriched with Moroccan volcanic clay, called “rhassoul”. This clay has been renowned since Antiquity, much sought after for its deeply cleansing effect, yet without being aggressive to the skin.

Mesmerizing scent based on cedar wood and sandalwood.

Use

For use on the body or hands.

Weight : 145 g

Check out our other shower essentials : fortifying shampoo, fortifying conditioner and moisturizing shower gel.

Performant, easy to wear, goes on clean… and natural! We have spent months perfecting this classic, in order to bring to you an exceptional product.

Ditch aggressively-scented deodorants and antiperspirants with aluminum salts. Our deodorant combines castor beanextracts to fight odours, as well as tapioca starch extracts to absorb moisture. Carnauba wax and shea butter are here to nourish your skin, while keeping a dry finish.

Choose between the regular 75 g size, or the 21 g travel size. Both will serve you well!

Elegantly scented with juniper and slightly peppery eucalyptus.

Free of aluminum salts, baking soda, petroleum derivatives and parabens.

Use 

Apply on clean, dry skin. Spend the rest of the day not-thinking of your BO.

Volume: choice of 75 g (2.64 oz.) or 21 g (0.74 oz.)

Complete your routine with our rhassoul soap, our shower gel, or check out our spray deodorant. 

Performant, easy to wear, goes on clean… and natural! Our innovative formula packs a triple action on sweat thanks to powerful natural extracts :

• horsetail plant and sage - acting on sweat glands to reduce perspiration at the very source;

• probiotics - fighting bacteria on your skin that cause odours;

• castor beans - to mask eventual odours.

Ditch aggressively-scented deodorants and antiperspirants with aluminum salts. Our spray deodorant combines state-of-the-art active ingredients issues from green chemistry.

In an effort to reduce waste, our 60-ml spray bottle is refillable (120-ml refills available shortly).

Elegantly scented with tea tree, cedar wood and eucalyptus.

Free of aluminum salts, baking soda, petroleum-derivatives and parabens.

Use 

Spray 1 to 3 pomps on clean, dry skin. Spend the rest of the day not-thinking of your BO.

Volume : choice of refillable 60 ml (2 fl. oz.) with spray pump, or 120 ml (4 fl. oz.) refill bottle

Complete your routine with our rhassoul soap, our shower gel, or check out our stick deodorant. 

Enjoy the tantalizing scents of GROOM in your home. Our soy candles will diffuse our signature scents for many hours.

The Santal scent is a blend of exotic spices and sandalwood. Warm and captivating.

Also available in our Conifère scent.

Limited run!

This is a seasonal item. Get yours now while supplies last! 

Enjoy the tantalizing scents of GROOM in your home. Our soy candles will diffuse our signature scents for many hours.

The Conifère scent is a blend of northern evergreens, with a touch of citrus fruits and lavender. Purifying and comforting.

Also available with our Santal scent.

Limited run!

This is a seasonal item. Get yours now while supplies last! 

A gentle, natural shampoo that really takes care of your hair.

Use

Volume: 240 ml / 8.1 fl. oz. or 475ml / 16 fl. oz.

Reach the full potential of your hair with this concentrated conditioner!

Hair conditioner packed with innovative, natural key-ingredients. Discover the benefits of this intense repair treatment that instantly reveals the full potential of your hair.

Between frequent visits at the barbershop, caps & other headgear and the eventual thinning, men’s hair often lives a tough life.

Restoring its full glory is easy peasy for the GROOM conditioner. Rich in vegetable-derived key ingredients, essential amino acids and rice-protein extract, it provides a powerful repairing and fortifying effect to hair.

Hempseed oil and jojoba extracts work together to deeply moisturize your scalp. 

The result is better, brighter looking hair the moment you step out of the shower.

This potent formulation is efficient in small doses.

Light and fresh scent of citrus zest and garden herbs.

Free of SLS, silicones, parabens and quats.

Use

Massage into clean, wet hair. Leave in for a few moments, then rinse. Use with GROOM's fortifying shampoo. 

Volume: 120 ml / 4 fl. oz. or 240 ml / 8.1 fl. oz.

A clean and waxy lip balm with a matte finish. Protect your kisser from the daily aggressions of cold air and hot sun.

Prevent dry and chapped lips with a simple gesture and a little help from GROOM!

Featuring a carefully-refined formula, our lip balm goes on clear with a matte finish, so it’s easy to use without fuss at any moment. Its waxy texture is non-greasy and stands well to temperature changes.

Compact size in a twist-up tube made from 35% post-consumer plastic.

Light woodsy aromas reminiscent of wintergreen.

4.25 g / 0.15 oz.

As good as a tee can get

Our new t-shirts might turn out to be just perfect :

- made from certified organic cotton
- handmade AND union-made in the Eastern Townships, QC
- wonderfully soft

Before being another merch t-shirt, these pieces of GROOM apparel are first and foremost extremely well-made, durable and comfortable.

Because no one likes to be a walking billboard, we made our logo quite discreet. That way you'll be able to wear your favourite tee without feeling we should be paying you for it.

Straight cut, true to size.

As good as a tee can get

Our new t-shirts might turn out to be just perfect :

- made from certified organic cotton
- handmade AND union-made in the Eastern Townships, QC
- wonderfully soft

Before being another merch t-shirt, these pieces of GROOM apparel are first and foremost extremely well-made, durable and comfortable.

Because no one likes to be a walking billboard, we made our logo quite discreet. That way you'll be able to wear your favourite tee without feeling we should be paying you for it.

Straight cut, true to size.